Responsibilities

• Translate business objectives into integrated campaign strategies that align messaging, timing, and targeting across channels (web, email, social, search, display, content, and select offline).
• Develop clear campaign briefs outlining target audiences, value propositions, key messages, offers, channels, and measurement plans.
• Support end-to-end content production, working with external design resources to deliver content. Drive high-quality creation of content for the website, social and email marketing campaigns.
• Review, write, and edit digital content for typographical, brand tone and voice, and graphic consistency – e.g., site content, SEO keywords and ad messaging, digital banner content, social posts.
• Work with digital agencies to develop content (both copy and images) that are aligned with brand strategy and business objectives.
• Implement digital marketing campaigns, ensuring alignment with brand identity and integration with traditional media marketing channels.
• Map campaigns to the customer journey, ensuring coordinated tactics for acquisition, onboarding, engagement, and retention.
• Recommend audience segmentation and personalization strategies to improve relevance and performance.
• Partner with channel owners (email, paid media, social, web, events, branches/sales) to coordinate timelines and deliverables.
• Ensure creative concepts and assets are appropriately adapted for each channel while maintaining a cohesive campaign narrative.

Requirements

• Education and/or Experience: Bachelor’s degree in marketing or business administration or closely related fields of study, minimum of 7 years’ experience in marketing with a focus in digital channels.
• Certificates, Licenses, Registrations: None required.
• Geographical Location: This position may be eligible for a flexible work arrangement. Individuals working in this position must be located within the state of California.
• Expertise in digital and direct marketing channels.
• Strong knowledge of how to use online analytical tools (Google Analytics, FB reporting, etc.).
• Must be able to anticipate project needs, discern work priorities, and meet deadlines with little supervision, and be willing to work occasional evenings and weekends.
• Critical thinking skills, proactive problem-solving, and a roll-up-your-sleeves can-do positive attitude.
• Must have excellent organization skills and attention to detail.
• Ability to deal with ambiguity and incomplete information.
• Ability to work effectively on multiple tasks, prioritize based on business impact, and meet deadlines while producing high-quality work.

Preferred

• Experience with Canva and email marketing software is preferred.