Responsibilities

• Plan, develop, and execute integrated digital marketing campaigns across email, social media, search engines, websites, and paid advertising channels.
• Create, publish, and manage marketing campaigns using HubSpot, including email marketing, workflows, lead nurturing, landing pages, forms, and marketing automation.
• Build, schedule, and publish digital content and campaigns across multiple online platforms while ensuring brand consistency.
• Manage the organization's content calendar and coordinate campaign launches with internal teams.
• Monitor campaign performance using HubSpot Analytics, Google Analytics, PowerBi and other reporting tools to measure key performance indicators (KPIs).
• Prresent campaign performance reports to different audiences Monthly/Quarterly.
• Analyze campaign data and recommend optimizations to improve engagement, conversion rates, lead quality, and return on investment.
• Develop and execute email marketing campaigns, including audience segmentation, A/B testing, and performance reporting.
• Create and optimize landing pages, calls-to-action (CTAs), and lead capture forms to increase conversions.
• Manage customer relationship management (CRM) data within HubSpot to ensure accurate lead tracking and reporting.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 2–5 years of experience in digital marketing or marketing automation.
• Hands-on experience using HubSpot Marketing Hub, CRM, and Salesforce
• Experience creating and publishing multi-channel digital marketing campaigns.
• Knowledge of SEO, SEM, email marketing, content marketing, and social media marketing.
• Experience with Google Analytics, Google Ads, and social media advertising platforms.
• Strong analytical and reporting skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Preferred

• HubSpot certifications are preferred.