Responsibilities

• Direct the design, development, and maintenance of all company websites, ensuring a high-performance, secure, and brand-consistent digital presence. Own the end‑to‑end website UX, including navigation, mobile responsiveness, content structure, and interaction.
• Create, publish, and continuously refresh website content that drives engagement and conversions.
• Develop and execute SEO initiatives, including technical audits, keyword mapping, on‑page optimization, schema markup, and strategic backlink acquisition.
• Create and carry out Generative Engine Optimization (GEO) strategies to strengthen brand visibility across AI‑driven platforms like ChatGPT, Gemini, and Perplexity.
• Implement Answer Engine Optimization (AEO) practices to capture featured snippets, direct answers, and AI‑generated summaries.
• Lead and build HubSpot marketing automation, using sophisticated workflows, lead scoring models, and segmented nurture programs.
• Collaborate with agency partners to manage and refine paid and organic campaigns, ensuring maximum ROI and conversion efficiency.
• Partner cross-functionally with Content, Product, and Sales teams to align digital campaign messaging with broader business objectives.
• Analyze performance data and translate insights into actionable recommendations using analytics platforms and KPI reporting.

Requirements

• Bachelor’s degree in Marketing, Communications, Computer Science, or a related field, with 3–5+ years of hands-on experience in digital marketing.
• Exceptional written and verbal communication skills, with experience creating high‑quality web content and collaborating effectively with cross‑functional teams and external partners.
• Demonstrated success managing websites and driving conversion growth through technical SEO, schema markup, and emerging practices in Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).
• Proficient with CMS platforms, including WordPress and DNN (DotNetNuke), with the ability to troubleshoot, update, and optimize site performance.
• HubSpot expertise, with hands‑on experience building complex workflows, optimizing lead scoring models.
• Strong working knowledge of HTML/CSS, mobile‑responsive design, and analytics platforms, including Google Analytics 4 (GA4), Google Search Console, and leading SEO/SEM/AI tracking tools.
• Proven ability to leverage AI‑driven tools (e.g., ChatGPT, Gemini, Perplexity) for content optimization, insights generation, and performance analysis.