Digital Marketing Specialist

Lincoln, NE (On-site)

$53K/yrMid Level2+ years expFull time

Posted 2 days ago

Job Summary

Owns planning, execution, and optimization of paid media campaigns with a strong emphasis on data-driven performance and cross-channel coordination.

  • Leads development and management of paid search, social, and programmatic initiatives
  • Analyzes campaign data to inform decisions and drive results
  • Coordinates with analytics and reporting to measure impact

Job Description

Requirements

  • Bachelor’s degree and two (2) years’ experience building and managing paid search, paid social, or programmatic advertising campaigns.
  • Additional years of relevant experience or completed relevant education may substitute for required education/experience on a year-for-year basis.
  • Experience using digital analytics tools to monitor and evaluate campaign performance.
  • Excellent writing, editing, and data analysis skills.
  • Proficiency with Google Ads and Google Analytics.
  • Knowledge of SEO and retargeting.
  • Strong organizational, planning and time management skills and techniques.

Preferred

  • Experience managing a Google Ad Grant account.
  • Experience with programmatic advertising platforms such as StackAdapt.
  • Experience in public media or mission-driven organizations.
  • Experience with the Google for Nonprofits program.
  • Knowledge of media industry.
  • Relationship-based service/marketing experience.
  • Proficiency with social media business tools.
  • Familiarity with content management systems, Google Search Console, paid search, and email marketing.
University of Nebraska-Lincoln logo

University of Nebraska-Lincoln

4.1 Glassdoor

The University of Nebraska–Lincoln was chartered as a land-grant university on February 15, 1869, to create opportunity for the state of Nebraska. Home to nine academic colleges, a collaborative campus community and the greatest fans in college athletics. There is no place like Nebraska.Community Guidelines: go.unl.edu/smcg

Founded in 2014
Lincoln, Nebraska, USA
11K employees (471 in marketing)
82% recommend to a friend
81% CEO approval

Salaries

Posted range

$53K/yr

Taken straight from the job posting.

See all University of Nebraska-Lincoln salaries

Marketing Team

Marketing Team Size
341 (3% of company)
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$1.1M
Last Raise
$1M
Grant, 1 years ago

Funding History

  • Dec 2024
    Grant • $1M
  • Dec 2024
    Grant • $50K

Traffic Signals

Monthly Visitors
2.2M
Monthly Google Ads Budget
$205.1K
Traffic Source Mix
Search
46.8%
Direct
45.7%
Referral
6.5%
Social
0.7%
Paid
0.2%

Headcount Trend

Current headcount: ~10.6K

Recent News

University of Nebraska-Lincoln logo

Digital Marketing Specialist

University of Nebraska-Lincoln · Lincoln, NE · On-site