Responsibilities

• Create and implement digital marketing campaigns, using analytics and metrics to improve search results, conversions and leads
• Update and maintain social media pages and website, interacting with various departments
• Develop and execute email marketing activities and marketing automation programs in Marketo; partner with Product Merchandise, Sales, and other internal stakeholders to leverage email marketing strategy to support business needs. Continue to evolve the customer journey through content optimization, A/B testing and other multivariant testing.
• Implement advanced Marketo tactics such as automated nurture streams, personalized landing pages, and smart audiences.
• Develop effective, relevant and educational content that drives organic search traffic, ecommerce transactions and lead generation.
• Work with in-house creative agency and Conductor to optimize landing pages and webpages for SEO.
• Participate in special projects and perform other duties as required

Requirements

• Business-To-Business (B2B) Marketing
• Canva
• Customer Relationship Management (CRM)
• Marketing Automation
• Marketo