Responsibilities

• Develop and execute inbound digital campaigns that generate qualified leads for Sorren’s core and specialty service lines.
• Manage paid ads, paid social, retargeting, landing pages, organic social, email nurturing, and lead capture strategies.
• Own HubSpot campaign setup, tracking, workflows, attribution, and reporting.
• Build dashboards and report on campaign performance, lead quality, conversions, pipeline influence, and ROI.
• Develop industry-specific messaging and campaigns based on ideal client profiles and buyer pain points.

Requirements

• Bachelor’s degree in marketing, communications, business, or related field.
• 5+ years of B2B marketing experience.
• Strong HubSpot and WordPress experience required.
• Experience with inbound marketing, paid digital campaigns, landing pages, retargeting, email nurturing, and reporting.
• Experience in professional services, accounting, advisory or financial services preferred.
• Excellent writing, editing, communication, and project management skills.
• Ability to manage multiple campaigns and stakeholders at once.

Benefits

• Generous paid time off
• Comprehensive medical, dental, and vision coverage, plus life and disability insurance
• 401(k) retirement savings plan
• Paid holidays, including a firmwide winter break (December 24 – January 1)
• Paid parental leave (available after one year of service)
• Mentorship and career development programs
• CPA exam support to help you succeed on the path to licensure
• Firm-sponsored events and spontaneous team activities
• Celebrations to mark milestones like the end of busy season and the holidays