Responsibilities

• The Digital Marketing Specialist will be responsible for managing and executing paid online media (including social, video, display, paid search, etc.), optimization of those media activities, and reporting on performance KPI’s and goals. The Digital Marketing Specialist will consult with the Media Manager to align the strategy and plan for their assigned audience, as well as implement tactics against those plans to achieve and surpass WGU’s full funnel market engagement goals.
• Essential Functions and Responsibilities:
• Responsible for creating and managing paid video, display, and paid search (Google Ads, YouTube, Facebook, and LinkedIn) campaigns for specific college audiences and degree programs. Responsible for optimizing and testing ad performance on a granular level.
• Develop recommendations for new campaign, audience, and messaging approaches that align with the WGU media KPIs.
• Partner with internal teams to implement and execute campaign testing.
• Conduct bid management analysis and adjustments based on data. Manage and maintain campaign budget tracking and optimizations. Assist in report building, report development, data analysis and reviewing analytics for key opportunities.
• Responsible for providing data insights and actions for formalized reporting.
• Request creative as well as assist in ideation of creative concepts and messaging along with the internal WGU creative teams. Implement and manage audience nurturing lists and strategies across multiple digital marketing channels. Assist and collaborate in media planning recommendations. Manage 3rd party media relationships with digital and social partners.

Requirements

• Bachelor’s Degree
• 1-2 years of active management of digital campaigns (social, display, remarketing, etc.).
• This position requires occasional travel of up to 20%, including required attendance at designated company summits (typically one to two per year). Additional travel may include conferences, visits to company locations, and other business-related events as needed. Additional travel may be assigned as needed to support business requirements.

Preferred

• Google or Adobe Analytics experience.

Benefits

• This is a full-time, regular position (classified as regular and working 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.