Digital Marketing Specialist

Pasadena, CA (Remote)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive multi-channel paid media and customer communications for a small, hands-on marketing function in a B2B SaaS company.

  • Own paid media across Google, LinkedIn, and other channels with data-driven optimization.
  • Collaborate with senior leadership on strategy and landing-page/conversion improvements.
  • 2–4 years in marketing (paid channels or customer comms) and US-based remote.

Job Description

Responsibilities

  • Run and optimize paid media campaigns across Google, LinkedIn, and other channels
  • Own email marketing to existing customers — onboarding sequences, product updates, newsletters, and lifecycle campaigns
  • Collaborate with senior leadership on campaign strategy
  • Measure, report, and improve — everything is tracked
  • Plan, launch, and optimize paid campaigns across platforms including Google Ads, LinkedIn, and others relevant to our buyer personas
  • Monitor performance and adjust targeting, creative, and spend to hit CAC and pipeline goals
  • Collaborate with leadership and the wider team on landing pages, ad copy, and conversion optimization
  • Coordinate multi-channel customer touchpoints to drive engagement, retention, and expansion awareness
  • Maintain segmentation and list hygiene in our marketing platforms
  • Reporting and optimization — track campaign performance and produce regular reports on key metrics

Requirements

  • 2–4 years in a marketing role covering paid channels or customer comms (or both)
  • Comfortable with data — you know what's working and why
  • US-based, fully remote
  • 2–4 years of experience in a marketing role with hands-on responsibility for paid channels, email marketing, or both
  • Strong written communication skills — you write clearly and know how to adjust tone for different audiences
  • Self-directed and organized — you manage multiple workstreams without needing heavy oversight
  • Experience in B2B SaaS is a plus, but candidates from other sectors are welcome to apply
  • Tools and platforms familiarity: Salesforce, Mailchimp, Apollo, Outreach, Google Ads, LinkedIn Campaign Manager

Preferred

  • Familiarity with Salesforce, Mailchimp, Apollo, Outreach, Google Ads, LinkedIn Campaign Manager. We don't expect you to know all of them.

Benefits

  • Competitive compensation
  • Comprehensive benefits package including health, dental, and vision
  • Fully remote work environment (US-based candidates only)
  • Direct exposure to senior leadership and company strategy
  • A lean team where your contributions are visible and your growth is real