Digital Marketing Specialist at Performance Foodservice | New Windsor, MD | $49K/yr – $53K/yr

Performance Foodservice

Digital Marketing Specialist

New Windsor, MD (On-site)

$49K/yr – $53K/yrMid Level1+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the end-to-end visual and digital marketing content engine for restaurant clients, driving visibility, traffic, and engagement across channels while training operators and aligning cross-functional teams.

Photography and content creation: capture images and video for marketing channels.
Digital strategy development: design and implement campaigns to increase brand visibility and traffic for restaurants.
Training & collaboration: train restaurants on digital marketing trends and work with sales and internal marketing to ensure cohesive campaigns.

Job Description

Responsibilities

Photography - Capture high-quality images and video that showcase restaurant offerings, interiors, and customer experiences. Create visual content for various marketing channels.
Digital Strategy Development - Design and implement comprehensive digital marketing strategies to increase brand visibility and drive traffic for internal and external businesses.
Content Creation - Develop engaging content for various digital platforms, including websites, social media, and email marketing campaigns.
Training & Development - Work as a subject matter expert to train restaurants and foodservice establishments on digital marketing skills and trends. Develop and implement marketing strategies tailored to restaurants, enhancing brand visibility and engagement.
Social Media Management - Manage and grow the company's social media presence across platforms, e.g. Instagram, Google, and internal platforms.
Web Design - Collaborate with clients on basic web design and layout improvements, ensuring a seamless user experience and brand consistency online.
Collaboration - Work closely with cross-functional teams e.g., sales, customers, and internal marketing to ensure cohesive marketing strategies.
Stay Updated - Keep abreast of the latest trends and best practices in digital marketing and technology.
Performs other related duties as assigned.

Requirements

Required Education: Bachelors
Required Experience: 6 Months - 1 Year
At least 1 year of experience in Digital Marketing or related role. Must include knowledge in Adobe Lightroom or Capture, Adobe Premier Pro, DSLR or Mirrorless Photography, and Use of Professional Grade Gimbal. In addition, must be proficient in Google Analytics, Adobe suite, Canva, Office 365, and social media platforms.
Excellent written and verbal communication skills. Ability to analyze data and provide actionable insights.
Creative thinker with a passion for marketing and technology.
Frequent travel required within the OPCO distribution footprint that may require overnight stays.

Benefits

Day 1 Health & Wellness Benefits
Employee Stock Purchase Plan
401K Employer Matching
Education Assistance
Paid Time Off
Safe and inclusive working environment, including culture of rewards, recognition, and respect
Growth opportunities performing essential work to support America’s food distribution system

Performance Foodservice

3.6 Glassdoor

Performance Foodservice delivers more than food — we deliver partnership.As one of the nation’s largest foodservice distributors, we connect operators with quality ingredients, trusted brands, and essential supplies backed by personalized service and on-time reliability. With 125,000+ products and a network of 67 distribution centers, our reach extends to over 100,000 customers across restaurants, schools, healthcare, and beyond.But what truly sets us apart is our mission: helping customers and communities thrive. Whether it’s sourcing local specialties, providing nationally recognized names, or supporting day-to-day operations, our associates and best-in-class fleet make it happen.Proudly part of the PFG family, Performance Foodservice is more than a distributor — we’re your partner in growth, innovation, and success.

Founded in 1963

Henrico, Virginia, USA

5.8K employees (257 in marketing)

performancefoodservice.com

72% recommend to a friend

89% CEO approval