Digital Marketing Specialist – Paid Media & Marketing Operations – Remote

USA (Remote)

$84K/yr - $108K/yr (Est.)Mid Level3+ years exp

Posted 6 days ago

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Job Summary

Own end-to-end paid media programs across Google Ads and Meta, driving optimization, reporting, and automation initiatives for multi-location and franchise models.

  • Own campaign strategy, setup, and optimization across Google Ads and Meta platforms
  • Build client-facing dashboards and performance reports
  • Coordinate tracking, integrations, and workflow improvements

Job Description

Responsibilities

  • Paid Media Campaign Management
  • Launch, manage, and optimize paid advertising campaigns across Google Ads and Meta platforms.
  • Execute localized campaigns for franchise, dealer, and multi-location business models.
  • Monitor campaign performance and proactively identify opportunities for improvement.
  • Manage campaign budgets, pacing, targeting, creative deployment, and optimization strategies.
  • Troubleshoot campaign delivery issues, policy violations, and performance anomalies.
  • Marketing Operations & Automation
  • Manage workflows that connect internal order management systems with advertising platforms.
  • Support marketing automation initiatives using campaign deployment and workflow management tools.
  • Maintain campaign blueprints, templates, and scalable deployment processes.

Requirements

  • 3–5+ years of experience managing digital advertising campaigns.
  • Hands-on experience with Google Ads and Meta Ads Manager.
  • Strong understanding of campaign setup, optimization, and performance analysis.
  • Experience with Google Analytics, Google Tag Manager, and reporting platforms.
  • Advanced Microsoft Excel and/or Google Sheets skills.
  • Strong analytical and problem-solving abilities.
  • Excellent communication and client-facing skills.
  • Ability to manage multiple projects and priorities simultaneously.

Preferred

  • Experience supporting franchise, dealer, retail, or multi-location marketing programs.
  • Familiarity with marketing automation and campaign deployment platforms.
  • Experience building dashboards in Google Looker Studio.
  • Basic knowledge of data manipulation, APIs, JSON, or scripting.
  • Google Ads and Google Analytics certifications.
  • Experience working in agency, marketing services, or managed services environments.
OneTouchPoint logo

OneTouchPoint

2.2 Glassdoor

OneTouchPoint delivers purpose-built technology solutions and managed services designed specifically to support the industries we serve. Today, we power more than 3,000 brands, including Fortune 500 companies in the manufacturing, healthcare, healthcare insurance, financial services, alcohol & beverage, franchise, and retail industries across our technology and production platforms. OneTouchPoint seamlessly brings together local marketing capabilities, brand management, state-of-the-art commercial printing capabilities, and complete production and fulfillment capabilities to create elevated brand experiences across customer touchpoints – online, offline or in-store.At OneTouchPoint, we're here to help organizations amplify their brand, deliver content, and distribute physical goods -- anytime, anywhere, anyway -- all while realizing bottom-line operational savings and increasing marketing effectiveness.Please note all official correspondence related to jobapplications will come from an @1touchpoint.com or @irgmktg.com email address.

Founded in 1982
Hartland, Wisconsin, USA
299 employees (45 in marketing)
22% recommend to a friend
51% CEO approval

Traffic Signals

Monthly Visitors
5.2K
Monthly Google Ads Budget
$12K

Headcount Trend

Current headcount: ~299

Marketing Team

Marketing Team Size
17 (6% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$40.5M
Last Raise
$40.5M
Debt Financing, 5 years ago

Funding History

  • Feb 2021
    Debt Financing • $40.5M