Digital Marketing Specialist at Offshore Launch | USA | $1K/mo – $2K/mo

Offshore Launch

Digital Marketing Specialist

USA (Remote)

$1K/mo – $2K/moMid Level

Posted 2 months ago

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Job Summary

Own local marketing activities by balancing paid search performance, local SEO visibility, and direct-customer communications to drive foot traffic and service bookings.

Paid search optimization: Maximize Google Ads/LSA performance for local outcomes.
Local presence: Manage Google Business Profile, map pack rankings, and directory listings.
Content-driven reach: Feed blogs and service pages to strengthen local SEO and nurture existing customers through email/text campaigns.

Job Description

Responsibilities

Manage and optimize paid ads (primarily Google PPC/LSA).
Manage and optimize Google Business Profile and map pack SEO.
Manage local social profile presence (Facebook, Nextdoor, LinkedIn).
Feed the content engine to boost local SEO (blogs, new service pages).
Execute email and text marketing campaigns to existing customers.
Update directory listings monthly.

Requirements

3+ years of hands-on experience managing Google Ads (Meta Ads a plus)
Strong skills in reporting, monitoring, and optimizing ad performance
Experience with CRMs, Excel/Sheets, and marketing dashboards for KPI tracking
Confident in managing Google Business Profile and other social platforms
Proactive and resourceful — able to adapt quickly to algorithm and feature changes
Detail-oriented and data-driven with a focus on accuracy and iteration
Excellent English (verbal and written) — smart, conversational, able to match brand tone
Curious and eager to test, learn, and improve processes
Fast learner who cares about measurable results

Preferred

Benefits

10 Days PTO
Comprehensive HMO policy, including dependents
Annual continuing education budget to support professional development

Offshore Launch

We run the back office for home service owners running two to ten trucks for less than one in-house hire.That means the phones get answered, estimates get sent, jobs get scheduled, invoices go out, and money gets collected without you living in your inbox or glued to your cell. While your crews are in the field, our team handles the admin chaos that usually drags an owner back into the office.Instead of paying a full-time salary, benefits, payroll tax, and hoping you hired the right person, you get a trained offshore operator who already knows how to support growing home service shops. One flat monthly fee, U.S. hours, clear reporting, and a simple plan for what gets taken off your plate first.You stay focused on driving revenue, training your team, and growing the business. We handle the systems, follow-up, and paperwork that keep it running.

Founded in 2024

Austin, Texas, USA

11 employees (1 in marketing)

offshorelaunch.com