Digital Marketing Specialist

Clayton, NC (On-site)

$20/hr – $28/hrMid Level1+ years expFull time

Posted 2 months ago

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Job Summary

Own Nuvo’s external marketing presence by coordinating branding, content, social, and events to build visibility and generate leads, while aligning messaging across agencies and touchpoints.

  • Unify brand and messaging across campaigns, social accounts, newsletters, and external touchpoints to drive lead generation.
  • Coordinate with brand and media partners on paid media and brand projects to articulate Nuvo’s value.
  • Develop demand-driving content strategies for AI-driven search, referrals, and event programs to increase awareness and pipeline.

Job Description

Responsibilities

  • Lead marketing projects including branding, advertising and multi media
  • Create social media content for Nuvo on a daily basis
  • Strengthen the company’s online presence across various media outlets
  • Maintain and manage all social media accounts
  • Send out newsletters and emails with company updates and act as an external brand champion to build lead generation
  • Maintain unified messaging, visuals, and brand coordination across all external-facing marketing projects and touchpoints
  • Coordination with brand and media agencies on paid media and brand-related projects clearly articulating what makes Nuvo’s solutions the best solutions
  • Develop and manage a client referral program
  • Structure content for Answer Engine to gain visibility in AI-driven search. Create articles and case studies using articles of importance to clients
  • Maintain appropriate levels of swag (internal and external) and printed marketing materials

Requirements

  • High School diploma, GED or equivalent
  • Social media certification is a plus
  • Minimum one year of advertising/marketing experience is required
  • Experience in content creation is preferred
  • Experience in all social media platform is a must (LinkedIn, IG, X, Youtube, FB)
  • Experience in Canva and/or other editing platforms is a plus
  • Must be proficient in using Microsoft, Google Office Applications
  • Excellent interpersonal, organizational, time management, and multi-tasking skills
  • Deadline and detail-oriented
  • A driven individual with superb creative and analytical skills