Digital Marketing Specialist

Philadelphia, PA (Hybrid)

$58K/yr – $72K/yrMid Level3+ years expFull time

Posted 2 days ago

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Job Summary

Own day-to-day website content management and cross-functional marketing activities, driving governance, QA, accessibility, and Marketo-driven campaigns.

Job Description

Responsibilities

  • Manage day-to-day website content updates in WordPress; publish, update, archive, and remove website content using approved templates and components.
  • Coordinate website requests with internal stakeholders and perform quality assurance (links, images.
  • Assist with website accessibility remediation (WCAG 2.1 or higher).
  • Support landing page creation and maintenance.
  • Support annual website content governance and content review initiatives.
  • Assist with SEO implementation and content optimization, participate in website testing before content is published, and coordinate website issue tracking and follow-up,
  • Maintain website documentation, standards, and governance processes.
  • Develop, build, and execute email marketing campaigns in Marketo, including program setup, landing pages, segmentation, and automations.
  • Assist with campaign quality assurance and testing.
  • Maintain email templates and program set up in Marketo, support marketing automation workflows.

Requirements

  • Experience managing website content using WordPress or a compatible content management system is required or strongly preferred.
  • Familiarity with MarTech platforms and UX/UI tools such as Google Analytics, Figma, SEO tools, or CMS.
  • Working knowledge of digital accessibility standards (WCAG) and remediation best practices preferred.
  • Experience supporting digital performance reporting or MarTech operations.
  • Experience with Marketo for email marketing, automation, and reporting or a comparable management system.
  • Analytical and data-driven knowledge with proficiency in reporting dashboards and interpreting performance trends.
  • Excellent collaboration, communication, and project management skills.
  • Ability to work cross-functionally and balance multiple projects with varying timelines and stakeholders.
  • Minimum of 1–3 years of experience in digital marketing, marketing, and/or a related role.
  • Minimum of 1–2 years of experience with WordPress.

Preferred

  • Working knowledge of digital accessibility standards (WCAG) and remediation best practices preferred.

Benefits

  • Healthcare, Dental, Prescription, and Vision plans; 401(k) w/match, Tuition Reimbursement Plan, Commuter Benefit: Public Transit or Parking options. Remote Friendly Workplace.
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NBME

At NBME, we are dedicated to advancing the assessment of health care professionals to achieve optimal care for all. While centered on assessment of physicians, this mission encompasses the spectrum of health professionals along the continuum of education, training and practice and includes research in evaluation as well as development of assessment tools. Through the creation of comprehensive assessment and learning tools for health professionals, we hope to contribute to a highly effective, diverse and compassionate health care workforce.Learn more about the creation of high-quality assessments at NBME.org.NBME reserves the right to moderate, hide, or remove posts or comments on our LinkedIn page to maintain a respectful and spam-free environment.

Founded in 1915
Philadelphia, Pennsylvania, USA
712 employees (103 in marketing)

Traffic Signals

Monthly Visitors
692.7K
Monthly Google Ads Budget
$32.5K
Traffic Source Mix
Search
41.5%
Direct
49.3%
Referral
8.1%
Social
0.7%
Paid
0.3%

Headcount Trend

Current headcount: ~714

Marketing Team

Marketing Team Size
103 (14% of company)
Marketing Roles Posted (Last 30 Days)
1