Responsibilities

• Growth Infrastructure: Plan, execute, and optimize Google, LinkedIn, and Meta campaigns to drive conversions and measurable ROI.
• Social & Content Execution: Manage Mobile Beacon’s social presence, develop content calendars, craft posts, and engage audiences across platforms.
• Lead Gen & CRM Ops: Own lead generation and qualification workflows in HubSpot, including campaign tracking, list segmentation, lead scoring, and pipeline reporting.
• Creative storytelling: Develop and communicate storytelling that connects Mobile Beacon’s mission to target audiences.
• Cross-functional alignment: Collaborate with Web Manager, Graphic Designer, and outside agencies to ensure assets, landing pages, brand, and messaging are aligned and effective.
• Analytics & Reporting: Track, analyze, and report on digital marketing performance using HubSpot, Google Analytics, and dashboards; translate data into actionable recommendations.
• Efficiency & automation: Identify opportunities to improve campaign efficiency through AI tools, automation, and workflow optimization.

Requirements

• 3-5 years of experience in digital marketing, with hands-on responsibility for paid advertising and social media.
• Demonstrated HubSpot proficiency-CRM, marketing hub, workflows, and reporting (certifications a plus).
• Proven experience managing ad campaigns on Google (Search/Display), LinkedIn, and Meta, including budget management and performance optimization.
• Strong data analytics skills; ability to build reports, interpret performance trends, and communicate findings clearly.
• Excellent storytelling and copywriting instincts, with the ability to adapt voice and messaging for different audiences and channels.
• Experience working with creative and web teams and /or outside agencies to produce and deploy campaign assets.
• Familiarity with AI tools and marketing automation platforms is a plus.
• Familiarity with nonprofit or mission-driven organizations is a plus.
• Comfort working independently and managing multiple campaigns simultaneously in a lean environment.

Preferred

• certifications a plus