HungryPanda

Digital Marketing Specialist- Mandarin Speaking

New York, USA (On-site)

$48K/yr – $60K/yrMid Level1+ years expFull time

Posted 2 months ago

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Job Summary

Drive social and influencer-led marketing across multiple platforms to grow HungryPanda’s user base.

  • Own multi-channel campaigns on RED, Instagram, and other social channels.
  • Must-have: Mandarin proficiency and a valid driver’s license with a reliable vehicle.
  • Collaborate with KOLs/influencers to boost engagement and growth.

Job Description

Responsibilities

  • Manage and execute digital marketing campaigns across multiple platforms, including Xiaohongshu (RED), Instagram, and other social media channels
  • Collaborate with KOLs and micro-influencers (including both professional influencers and everyday users) to enhance brand awareness and engagement
  • Create and edit engaging content, including copywriting, visual content, and basic image editing for social media posts
  • Plan and support online and offline marketing campaigns and promotional activities
  • Manage official brand accounts, including content planning, posting, and community engagement
  • Analyze user behavior and content performance to optimize marketing strategies and improve user growth

Requirements

  • Experience in digital marketing, social media operations, or influencer marketing
  • Familiar with Xiaohongshu (RED) and influencer marketing ecosystems
  • Strong copywriting and content creation skills; basic design or image editing ability is a plus
  • Experience in campaign planning or event execution is preferred
  • Strong understanding of user engagement and growth strategies
  • Proactive, creative, and able to work independently in a fast-paced environment
  • Mandarin language proficiency is required
  • Driver's license and a reliable vehicle (Required)

Preferred

  • basic design or image editing ability is a plus

Benefits

  • 401(k)
  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance

HungryPanda

At Hungrypanda, we believe ordering food online should be fuss-free, fast and definitely fun. Banish the pain of cooking and cleaning up! Enjoy a variety of cuisines at your home or office. With just a few simple clicks, Hungrypanda helps you to easily order food over the internet. Steaming hot food is conveniently delivered to your home or your office. Discover great food every day with Hungrypanda!

Founded in 2012
Ho Chi Minh City, Ho Chi Minh City, VNM
12 employees (2 in marketing)

Headcount Trend

Current headcount: ~13

Marketing Team

Marketing Team Size
2 (17% of company)