Digital Marketing Specialist

New York, USA (On-site)

$65K/yr – $70K/yrMid Level1+ years expOther

Posted 7 days ago

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Job Summary

Own the end-to-end execution of digital marketing content and promotions across E-commerce, Email, and SMS, while driving optimization through audience segmentation, QA, and cross-functional collaboration.

  • Lead multi-channel campaigns from content creation to deployment
  • Analyze performance data and translate insights into improvements
  • Manage marketing technology platforms and vendor relations

Job Description

Responsibilities

  • Own the end-to-end execution and deployment of digital marketing content and promotions across E-commerce, Email, and SMS channels, ensuring accuracy, quality, and on-time delivery.
  • Build and maintain website content, promotional assets, landing pages, emails, and SMS campaigns aligned with marketing objectives and merchandising priorities.
  • Manage audience segmentation and dynamic content implementation to deliver relevant, personalized customer experiences across channels.
  • Collaborate with Creative, Technical, Analytics, and external vendor partners to implement new capabilities and ensure best-in-class digital experiences.
  • Monitor campaign and content performance, analyze results, and translate insights into actionable recommendations that support business goals and continuous optimization.
  • Maintain a deep understanding of platform capabilities, industry trends, and emerging digital marketing technologies to identify opportunities for innovation and growth.
  • Ensure quality assurance standards are met across all digital marketing executions, including content accuracy, functionality, audience targeting, and customer experience.
  • Act as the day-to-day owner of key marketing technology platforms, including Salesforce Commerce Cloud, email service providers, SMS platforms, and third-party content management tools.

Requirements

  • 1-3 years experience in digital marketing, e-commerce or related fields
  • Strong analytical skills with the ability to interpret performance data and make recommendations
  • Exceptional attention to detail, organization and project management skills
  • Ability to manage multiple, dynamic priorities in a fast-paced environment
  • Collaborative mindset with strong communication and partnership skills
  • After-hours work as necessary to perform fixes
  • Must be self-motivated, action-oriented and a go-getter.
  • Team player and a strong communicator.
  • Attention to detail and strong analytical and presentation skills.
  • Proficiency required in Excel, PowerPoint and Word.

Preferred

  • Office 365 and Hootsuite a plus.

Benefits

  • Competitive salary commensurate with experience
  • Comprehensive benefits package including medical, dental, and vision coverage
  • 401K Retirement Savings + Company Match
  • Paid Vacation, PTO and Holidays
  • Company sponsored life insurance and LTD
  • Health Savings Account + Company Match
  • Generous Employee Discount
  • Verizon Discount
  • Referral Bonus Program
  • Opportunities for professional development and career advancement
MACKENZIE-CHILDS LLC logo

MACKENZIE-CHILDS LLC

3.1 Glassdoor

Since 1983, MacKenzie-Childs has made handcrafted ceramics, each piece a one-of-a-kind collectible. The company also designs and hand-decorates furniture and other home furnishings. We invite you to learn about the Handcrafted Elements that are the art and craft of MacKenzie-Childs ceramics, furniture and other treasures. We are located on a 65-acre former dairy farm overlooking Cayuga Lake in the heart of the Finger Lakes region. The grounds — open to the public — house our production studio, a Second-Empire farmhouse, open for tours, and a retail shop filled with MacKenzie-Childs tableware, home furnishings, and gifts from around the world.

Founded in 1983
Aurora, New York, USA
229 employees (50 in marketing)
44% recommend to a friend
66% CEO approval

Traffic Signals

Monthly Visitors
790.5K
Monthly Google Ads Budget
$4.1K
Traffic Source Mix
Search
23.2%
Direct
68.7%
Referral
3.6%
Social
3.3%
Paid
1%

Headcount Trend

Current headcount: ~229

Marketing Team

Marketing Team Size
26 (11% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Private Equity, 12 years ago

Funding History

  • Sep 2014
    Private Equity

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