Digital Marketing Specialist

Irving, TX (On-site)

$70K/yr – $90K/yrMid Level2+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the multi-channel digital marketing and content engine for a community association, balancing brand voice with event promotion, while delivering consistent content across websites, email, and social channels.

  • Channel ownership across social, email, and web campaigns to maximize reach and engagement.
  • Content and creative production for graphics, videos, photography, and copy tied to events and community initiatives.
  • Events and community activation through event marketing materials and attendee communications, including on-site content capture.

Job Description

Execute digital marketing strategies across social media, email, and web platforms. Create engaging content including graphics, videos, photography, and written communications. Manage social media channels, content calendars, and community engagement. Monitor performance metrics and optimize campaigns to maximize reach and engagement. Write, edit, and publish website content, blogs, newsletters, and member communications. Develop creative campaigns and editorial content that support organizational initiatives. Ensure all communications reflect the Las Colinas Association's brand and voice. Maintain website content, landing pages, and digital resources. Manage digital marketing platforms and assist with website enhancements and user experience improvements. Support the ongoing maintenance and optimization of online tools and member-facing platforms. Experience with photography, videography, and video editing. Experience with paid social media advertising and analytics reporting. Familiarity with community-based marketing, event promotion, or nonprofit organizations. Experience managing multiple digital platforms and marketing technologies. Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field. Minimum of 2–3 years of professional experience in digital marketing, communications, content creation, or a related field. Proven track record of managing digital marketing campaigns and social media platforms. Strong working knowledge of industry-standard graphic design tools, particularly the Adobe Creative Suite. Exceptional writing, editing, and communication skills. Solid project management and organizational abilities with the capacity to manage multiple priorities simultaneously. Experience creating content across various digital channels, including websites, email marketing, and social media. Experience with website management systems and email marketing platforms. Ability to work independently while collaborating effectively within a team environment. Experience with photography, videography, and video editing.

Marketing Team

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