Responsibilities

• Execute digital marketing initiatives across a variety of client accounts and industries.
• Implement strategic recommendations developed by Strategists and Account Teams.
• Manage campaign setup, platform updates, content implementation, and ongoing optimization activities.
• Build, launch, monitor, and optimize campaigns across paid media platforms including Google Ads, Microsoft Ads, Meta, LinkedIn, and other advertising channels.
• Support SEO implementation, Google Business Profile optimization, local listings management, email marketing campaigns, marketing automation initiatives, and website updates.
• Assist with display, retargeting, programmatic, DSP, CTV, and OTT campaign execution where applicable.
• Ensure marketing assets are implemented accurately and consistently across platforms.
• Monitor campaign performance and identify optimization opportunities.
• Support audience creation, campaign testing, budget pacing, conversion tracking, and reporting initiatives.
• Prepare recurring client reports and performance summaries.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent experience.
• 3–5 years of experience in digital marketing, agency marketing, marketing operations, or campaign management.
• Demonstrated expertise in at least one major digital marketing discipline and working knowledge across multiple marketing channels.
• Hands-on experience with one or more of the following:
• Google Ads
• Meta Ads Manager
• Google Analytics 4
• Google Business Profile
• Marketing Automation Platforms
• Content Management Systems
• SEO Tools & Reporting Platforms
• Experience analyzing performance data and making optimization recommendations.
• Strong attention to detail, organization, and project management skills.
• Excellent communication and time management abilities.

Preferred

• Agency experience supporting multiple client accounts.
• Experience with paid search, paid social, programmatic advertising, or DSP platforms.
• Experience supporting local marketing and multi-location businesses.
• Familiarity with healthcare, multifamily, higher education, franchise, or B2B marketing environments.
• Experience with Looker Studio, CRM platforms, and reporting tools.
• Knowledge of SEO, local search optimization, and conversion rate optimization.