Elements of Launch Intensive
Worthy Marketing Group
New York, USA (Remote)
$44K/yr - $56K/yr (Est.)AgencyInternshipIntern/new grad
10 hrs ago
Digital Marketing Specialist
Muskego, WI (Unknown)
Salary Not AvailableMid Level4+ years exp
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own end-to-end digital marketing campaigns and automation to drive qualified leads and measurable ROI.
- Own integrated campaigns across SEO, paid media, email, social, and content.
- Must-have: Proven Salesforce Marketing Cloud experience and marketing automation.
- Standout: Strong analytics with dashboards in GA4 and Data Studio.
Job Description
Responsibilities
- Develop and execute integrated digital marketing campaigns aligned to sales strategies and business objectives.
- Plan, build, and optimize both manual and automated campaigns across channels, including: Organic search (SEO) Paid media (Google Ads, Microsoft Ads, paid social). Agency management. Email marketing Social media Video, display, referral, and partnership channels
- Drive traffic to optimized landing pages and conversion paths to increase lead volume and quality.
- Design, build, and manage automated customer journeys within Salesforce Marketing Cloud.
- Develop segmentation strategies and dynamic audiences to improve targeting and engagement.
- Continuously optimize journeys based on performance data, lifecycle stages, and customer behavior.
- Ensure alignment of automation strategies across all divisions to support enterprise growth.
- Own and manage the Salesforce Intelligence dashboard and other analytics platforms.
- Analyze campaign performance to identify trends, opportunities, and key business insights.
- Translate data into clear, actionable recommendations that improve marketing effectiveness.
Requirements
- Bachelor’s degree in Marketing, Business, or related field
- Minimum of 4 years of experience in a B2B digital marketing role
- Proven experience building and optimizing marketing automation journeys in Salesforce Marketing Cloud
- Strong analytical mindset with the ability to translate data into business insights
Preferred
- Strong understanding of AI/LLM applications in marketing
- Experience with Salesforce Marketing Cloud beyond core requirements
- Proficiency with data visualization tools (Tableau, Looker Studio)
- Experience managing multi-channel campaigns across organic, paid, email, social, and content channels
Benefits
- Medical, Dental & Vision Insurance
- Generous 401(k) with company contributions
- Flexible Spending Account (FSA)
- Tuition Reimbursement
- Generous Paid Time Off
- Employee Assistance Program (EAP)
- Life Insurance
- Employee Discount Program
- Bonus Opportunites
- Subsidized lunches at our on-site cafeteria
