Digital Marketing Specialist

Westfield, IN (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize the digital content lifecycle across IMMI’s web, social, and digital assets to support clarity, engagement, and conversions.

  • Digital content strategy and publishing across web, social, and assets, with SEO and accessibility.
  • Social content creation, paid social coordination, and community management to support brand and demand.
  • Content maintenance, reviews, and cross‑functional collaboration with marketing, product, and sales to ensure accurate, up‑to‑date materials.

Job Description

Own and optimize the digital content lifecycle across IMMI’s web, social, and digital assets to support clarity, engagement, and conversions.

  • Create, update, and publish digital content based on established messaging frameworks and direction from marketing and product leadership.
  • Develop persuasive copy for web pages, email communications, digital brochures, online product resources, and other digital assets that clearly articulate product value and support sales objectives.
  • Ensure all digital content accurately reflects IMMI’s safety solutions and their application to customer’s products.
  • Maintain a digital content/editorial calendar, coordinating inputs, reviews, and approvals to deliver content on time.
  • Draft and publish social media posts across approved corporate channels in alignment with brand guidelines and messaging objective.
  • Implement and manage paid social media campaigns for maximum return on spend.
  • Manage cadence and content to build loyal following in approved channels.
  • Adapt technical product information into clear, engaging, and persuasive social content appropriate for audiences.
  • Monitor social media channels for accuracy, engagement, and brand‑appropriate interactions.
  • Moderate comments and responses by identifying questions, routing inquiries to appropriate internal teams, and ensuring all interactions reflect IMCI’s professional standards.
  • Bachelor’s degree in Marketing, Communications, Business, Digital Media, or a related field
  • 3-5 years of experience in digital marketing, marketing operations, content creation, or a related role
  • Strong understanding of digital marketing fundamentals (SEO, SEM, email marketing, social media, analytics)
  • Familiarity with B2B marketing concepts such as lead generation, buyer journeys, and account‑based marketing
  • Experience using digital tools such as Google Analytics, CRM platforms (e.g., HubSpot, Salesforce), or marketing automation tools
  • Experience with A/B testing or conversion rate optimization
  • Basic knowledge of content management systems (CMS) like WordPress, Drupal, or similar
  • Knowledge of HTML/CSS basics
  • Understanding of paid advertising platforms (e.g., Google Ads, LinkedIn Ads) and campaign measurement basics
  • Ability to analyze data and translate insights into actionable recommendations
  • Team Member Ownership/ESOP
  • Healthcare, vision, dental options
  • Company paid Short- and Long-Term Disability
  • Ten (10) paid holidays.
  • Four (4) IMMI Serves volunteer days per year.
  • Onsite Health and Wellness Center
  • Generous Paid Time Off
  • Bonus Opportunities
  • 401k
  • Tuition Assistance