Digital Marketing Specialist

Henrico County, VA (Remote)

$65K/yr – $75K/yrMid Level2+ years expFull time

Posted 2 weeks ago

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Job Summary

Own social and content marketing for a health focused audience, balancing community engagement with content creation, email campaigns, and asset management to drive awareness and engagement.

  • Social and content ownership: build and schedule posts, engage communities, and capitalize on awareness moments.
  • Content and email orchestration: produce blogs, posts, and emails aligned to brand voice with performance tracking.
  • Asset and comms execution: maintain collateral, support state launches and program updates, and surface digital metrics.

Job Description

Responsibilities

  • Manage and grow our social media presence (Facebook, Instagram, TikTok, LinkedIn, and others), including content creation, scheduling, engagement, and capitalizing on high-visibility moments relevant to our community (Recovery Month, Mental Health Awareness Month, Alcohol Awareness Week, etc.).
  • Produce content including blogs, email copy, social posts, one-pagers, and more that are aligned with brand voice and messaging.
  • Support email marketing execution, including campaign deployment, list management, drip sequences, and performance reporting in HubSpot.
  • Maintain all marketing collateral, decks, one-pagers, flyers, event materials, and digital assets, ensuring consistency and accuracy across all materials.
  • Coordinate and execute marketing communications for new state launches, product and program updates, and organizational announcements across client, partner, staff, and public audiences.
  • Track and report on key digital performance metrics (social engagement, open rates, CTRs, traffic) and surface insights to inform strategy.
  • Support broader marketing initiatives including award submissions, press plans, video project coordination, and campaign planning.
  • Stay on top of trends and tools in digital marketing.

Requirements

  • 2–4 years of experience in digital marketing, ideally in a fast-paced or startup environment.
  • Hands-on experience managing social media channels for an organization, including content creation and community engagement.
  • Proficiency with website content management (WordPress or similar CMS) or willingness to learn
  • Familiarity with HubSpot or a comparable marketing automation platform (email deployment, workflows, reporting).
  • Strong writing skills with the ability to adapt tone and format across channels including social, email, web, print collateral.
  • Experience coordinating or producing basic marketing assets (graphics, short-form video, templated collateral); comfort with Canva or Adobe Creative Suite a plus.
  • Organized and self-directed: able to manage a wide-ranging task list, prioritize independently, and follow through without heavy oversight.
  • Familiarity with behavioral health, substance use, and/or the criminal justice system preferred.
  • Bachelor’s degree in marketing, communications, business, English, or something related.
  • 1-3 years of experience in the healthcare field with priority given to those with experience in behavioral health and/or substance use disorder.

Benefits

  • A high-impact, high-autonomy role on a team that cares deeply about their work.
  • Room to grow and shape your own path.
  • A culture rooted in curiosity, collaboration, integrity, and heart.
  • We’re passionate, innovative, and driven individuals dedicated to improving the lives of those we serve.
  • Base salary of 65k to 75k/year
  • Unlimited PTO (we mean it)
  • Flexible schedules that work with your life
  • Remote-first culture with connection baked in
  • Full suite of benefits, including health, dental, vision, life, and disability
  • 401(k) with company match
  • Space for self-care, because you can’t pour from an empty cup
  • Room to grow in a high-impact, mission-driven startup
  • A team that celebrates wins, learns from losses, and has your back
Holon Health logo

Holon Health

Holon Health is a multi-specialty provider, including primary care and psychiatry, that bridges the gaps in care for people with substance use disorder (SUD) and/or mental health conditions by providing health evaluations and care plan management. Our bio-psycho-social approach fills critical gaps in care and removes social barriers that limit the ability to engage in treatment, making healthcare more accessible and long-term recovery more sustainable. The Holon Vibe app complements mental health and SUD treatment by encouraging healthy habits, rewarding progress, and supporting long-term lifestyle change.By integrating people and technology, Holon simplifies the complexities of care—helping individuals achieve better health outcomes while reducing unnecessary ER visits, hospitalizations, and other high-cost services. Our focus on prevention and whole-person health drives lasting recovery and lowers overall healthcare costs. Our results speak for themselves:- 98% of clients report Holon helped their recovery.- 95% say it improved their mental health.- 88% report improved physical health.- 71% said it helped them make progress towards completing probation or reducing its length.- Nearly 1/5th of clients avoided an ER or urgent care visit.

Founded in 2023
Henrico, Virginia, USA
51 employees (2 in marketing)

Traffic Signals

Monthly Visitors
383.8K
Traffic Source Mix
Search
29.2%
Direct
49.4%
Referral
7.4%
Social
12.2%
Paid
1.5%

Headcount Trend

Current headcount: ~51

Marketing Team

Marketing Team Size
2 (4% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$200K
Last Raise
$200K
Pre Seed, 2 years ago

Funding History

  • Oct 2023
    Pre Seed • $200K

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