Responsibilities

• Website and SEO Management
• Oversee performance, content, and ongoing updates of community websites to ensure accuracy, accessibility, and engagement
• Implement on-page SEO best practices, including metadata, keyword integration, and image optimization
• Partner with vendors to support new website launches, floor plan updates, and user experience enhancements
• Audit and report on website performance metrics, including speed, engagement, and lead conversion
• Manage domains, troubleshoot issues, and maintain website functionality across platforms
• Maintain and organize digital assets, including photography, videos, and community content
• Ensure all digital content meets accessibility standards and fair housing compliance
• Digital Asset and Ticket Management
• Manage incoming requests through the marketing ticket system
• Monitor, prioritize, and respond to requests in a timely and organized manner
• Coordinate with internal teams and vendors to execute updates and resolve issues
• Support content updates, asset requests, and digital troubleshooting across communities
• Search Engine Marketing and Advertising
• Support the setup, monitoring, and optimization of paid search and social campaigns
• Review ad creative, copy, and budget pacing to ensure alignment with marketing goals
• Partner with leadership and vendors to analyze campaign performance and adjust strategies
• Assist in driving qualified traffic and improving lead generation across digital channels
• Analytics and Reporting
• Prepare recurring reports and dashboards to track digital performance? Monitor key performance indicators, including website conversions, ad performance, SEO visibility, and online reputation
• - Identify trends and provide actionable insights to improve ROI and consistency
• - Utilize tools such as GA4 and Looker Studio to analyze and present performance data
• CRM and Funnel Performance (Knock)
• Analyze lead funnel performance to identify trends by source, campaign, and property
• Provide recommendations to improve lead quality and conversion rates
• Integrate CRM insights with website and advertising data for full-funnel visibility
• Monitor lead flow and recommend optimizations to improve overall performance
• Cross-Functional Collaboration
• Partner with Operations and Regional Managers to ensure community-level initiatives are accurately represented online
• Support new community launches and takeovers with timely digital activations
• Maintain alignment with Hawthorne’s brand standards and digital strategy