Digital Marketing Specialist

Franklin, TN (On-site)

$60K/yr – $70K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own Pardot-driven email and CRM workflows to grow donor engagement and align cross-channel campaigns, while keeping data clean so communications hit the right audience.

  • Own email marketing and automated journeys to nurture donors, volunteers, and partners.
  • Coordinate social, website, and ads in partnership with Marketing and Development to drive engagement and fundraising.
  • Monitor campaign performance and translate insights into actionable optimizations.

Job Description

Responsibilities

  • Manage and utilize Salesforce Account Engagement (Pardot) and related marketing tools to support digital campaigns, audience engagement, and communication initiatives.
  • Build and deploy email marketing campaigns including audience segmentation, scheduling, testing, and reporting.
  • Support automated email journeys and engagement workflows for donors, volunteers, neighbors, and community partners.
  • Maintain audience lists and support CRM data cleanliness and organization to improve communication effectiveness.
  • Monitor email campaign performance and engagement metrics and provide actionable recommendations based on results.
  • Coordinate digital advertising campaigns across Meta, Google, and related platforms in partnership with vendors or contractors.
  • Track digital campaign performance, engagement trends, and conversion metrics.
  • Support seasonal campaigns, fundraising initiatives, thrift store promotions, and organizational marketing efforts through digital channels.
  • Provide strategic coordination and oversight for social media alignment, campaign messaging, and content calendar collaboration with team members and contractors.
  • Support website updates, landing pages, online forms, and campaign tracking in partnership with web vendors and internal teams.

Requirements

  • Bachelors Degree in Marketing or relevant experience required
  • 3+ years Digital Marketing experience required

Preferred

  • Good interpersonal skills
  • Team player who works well with others
  • Exercise good judgment when dealing with the public
  • Able to effectively work with a diverse range of individuals
  • Service and ministry minded with Christlike attitudes
GraceWorks Ministries logo

GraceWorks Ministries

By God’s grace, we provide immediate and long-term resources to neighbors in need.GraceWorks is a 501(c)(3) nonprofit that helps struggling families in Williamson County, Tennessee. Families may receive financial assistance with rent, utilities, medications or gasoline, as well as material assistance with food, clothing, household items or furniture.The GraceWorks Thrift Store is open to the public. Sales from the store provide a substantial portion of the budget along with support from area churches, businesses, schools, civic groups and individuals.Volunteer opportunities abound and are diverse – meeting with clients, sorting food, driving seniors to medical appointments or sorting and tagging clothes to name just a few. We depend on over 200 volunteers each week to accomplish our mission, and that number can swell to hundreds more during special programs, such as Christmas or food drives.

Founded in 1995
Franklin, Tennessee, USA
55 employees (2 in marketing)

Traffic Signals

Monthly Visitors
1.6K
Traffic Source Mix
Search
36.3%
Direct
41.5%
Referral
12%
Social
8.3%
Paid
0.8%

Headcount Trend

Current headcount: ~55

Marketing Team

Marketing Team Size
2 (4% of company)