Responsibilities

• Develop, implement, and manage comprehensive digital marketing strategies aligned with company objectives and brand goals.
• Plan and execute campaigns across SEO, SEM, paid search, social media, email marketing, content marketing, and online advertising channels.
• Conduct keyword research, audience research, and competitive analysis to improve visibility, engagement, and lead generation.
• Create compelling, high-quality marketing content for websites, landing pages, blogs, social media, email campaigns, and promotional materials.
• Manage and optimize paid digital campaigns on platforms such as Google Ads, Meta Ads, and other online advertising channels.
• Monitor campaign performance using analytics tools, identify trends, and make data-driven recommendations to improve results.
• Collaborate with internal teams, designers, and vendors to develop visual assets, branded content, and campaign materials.
• Maintain and update website content through content management systems such as WordPress or similar platforms.
• Support conversion rate optimization efforts to improve lead capture, customer engagement, and overall marketing performance.
• Track digital marketing trends, platform updates, competitor activity, and industry best practices to keep campaigns current and effective.

Requirements

• Proven experience in digital marketing, marketing coordination, or a related role.
• Strong understanding of digital marketing channels including SEO, SEM, paid advertising, email marketing, content strategy, and social media.
• Proficiency with analytics platforms such as Google Analytics and reporting tools.
• Experience with content management systems such as WordPress or similar platforms.
• Strong writing and editing skills with the ability to create professional, engaging, and persuasive content.
• Working knowledge of paid advertising platforms such as Google Ads and Meta Ads.
• Ability to analyze data, identify patterns, and make strategic recommendations based on performance.
• Excellent organizational skills with the ability to manage multiple tasks and deadlines effectively.
• Strong communication and collaboration skills.
• Self-motivated, dependable, and able to work independently as well as part of a team.

Preferred

• Experience with B2B marketing, lead generation, or service-based businesses.
• Familiarity with email automation, CRM platforms, and marketing funnels.
• Basic knowledge of graphic design tools such as Canva, Adobe Photoshop, or Adobe Creative Suite.
• Experience improving website performance, engagement, or conversion rates.
• Prior success managing digital campaigns that produced measurable growth.

Benefits

• Competitive pay based on experience and performance.
• Full-time, in-person position with consistent weekday schedule.
• Opportunity for growth and advancement within the company.
• Supportive work environment with hands-on leadership.
• Paid training and onboarding.
• Opportunity to make a direct impact on company marketing and growth.
• Long-term career potential in a stable and expanding organization.
• Pay: $26.49 - $34.49 per hour
• Benefits: * 401(k) * Flexible schedule * Flexible spending account * Health insurance
• Life insurance