Digital Marketing Specialist at Atomic Brand Energy | LaGrange, GA

Digital Marketing Specialist

LaGrange, GA (On-site)

Salary Not AvailableMid Level3+ years expContract

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Drive end-to-end digital marketing for a brand portfolio, leading content, paid/social, and website efforts to grow reach and engagement.

Must-have: Proficiency in Google, Meta, and TikTok ads with KPI tracking and ROI reporting.
Standout: Hands-on content creation and website management across brand channels.
Cross-functional collaboration and ongoing upskilling to lift enterprise performance.

Responsibilities

Develop content calendars and allocate budgets for digital advertising; monitor key performance indicators (KPIs) and provide regular reports on campaign performance, ROI, and other relevant metrics — analyzing success and identifying opportunities for future growth. Management of Google, Meta, and Tiktok advertising campaigns.
Create and execute social media content strategies that drive engagement and increase brand awareness for our brands, while staying current with digital trends to enhance brand channels.
Manage and update brand websites to keep content fresh and relevant, and facilitate updates and enhancements.
Conduct competitive analysis and market research to identify trends, challenges, and opportunities to strengthen our digital positioning.
Proactively identify opportunities for personal and team upskilling in digital marketing to bring added value to the enterprise.

Requirements

Bachelor's Degree and a minimum of 3 years of marketing and social media experience.
Must be a proactive, organized, solution-oriented, and detail-oriented person, who can prioritize and follow through with minimal supervision.
Demonstrated ability to work effectively with individuals of diverse backgrounds and at all levels of an organization
Ability to perform well in a fast-paced environment and manage multiple tasks simultaneously
Strong written and verbal communication skills
Self-motivated, with a high degree of accountability, urgency, and responsibility
Must be a team player with a collaborative spirit and commitment to shared success
Proficiency in Apple, Adobe Creative Cloud, and Google products (Keynote, Lightroom, Premiere, Google Sheets, Google Docs)

Nice To Have

Proficiency in Wordpress, Wordpress plugins, Elementor framework, and Bricks framework is desirable
Video editing experience for social media reels is a plus
An understanding of Google Analytics is a plus