Digital Marketing Specialist

Sealy, TX (On-site)

$50K/yr – $60K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Own the end-to-end digital content and social engine, combining data-driven storytelling with SEO playbooks to lift engagement, traffic, and leads across social, web, and campaigns.

  • Social & Content Strategy: Build data-driven campaigns and a publishing calendar that drives engagement and visibility.
  • SEO & Website Collaboration: Align on site structure, content, and UX to improve rankings and qualified traffic.
  • Analytics & Optimization: Track metrics and iterate across social, content, and digital initiatives.

Job Description

Social and content leadership across strategy, SEO and engagement to drive measurable outcomes.

  • Social & Content Strategy: Build data-driven campaigns, calendar, and posts that boost engagement and brand visibility.
  • Audience & Research: Research trends, demographics, and competitors to inform content and SEO tactics.
  • Digital Opportunities: Identify new channels and tactics to promote products and services.
  • Content Calendar: Create and maintain a robust social calendar with visuals and videos highlighting fabrication and artistry.
  • Platform Presence: Maintain an active presence on relevant platforms to grow followers and reach.
  • Performance & Optimization: Track metrics and adjust campaigns to improve engagement and reach.
  • SEO Strategy: Develop SEO strategies to increase traffic, rankings, and qualified leads.
  • Website Collaboration: Align on site structure, content, and user experience with SEO and brand messaging.
  • Content Production: Work with design to deliver SEO-friendly web content, landing pages, and blog posts.
  • Media Assets: Design digital brochures, information packs, and other assets to engage clients.
Apex Stone® logo

Apex Stone®

Welcome to Apex Stone® – your premier destination for natural stone solutions. As more than just a supplier, we specialize in crafting custom stone solutions tailored to your unique vision. With an ever-expanding inventory and a commitment to innovation, we're dedicated to being your trusted partner in bringing exceptional stone creations to life.

Founded in 2003
Sealy, Texas, USA
32 employees (7 in marketing)

Traffic Signals

Monthly Visitors
3.6K
Monthly Google Ads Budget
$2
Traffic Source Mix
Search
26.8%
Direct
48.7%
Referral
6.1%
Social
17%
Paid
1.3%

Headcount Trend

Current headcount: ~32

Marketing Team

Marketing Team Size
4 (13% of company)