AllSeason Solar

Digital Marketing Specialist

Absecon, NJ (On-site)

Salary Not AvailableMid Level1+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize hyper-local marketing campaigns across TV, radio, direct mail, digital ads, events, and push channels to drive neighborhood-level engagement and conversions.

  • Campaign ownership: plan and execute multi-channel programs (TV, radio, DM, social, events) to generate leads and sales.
  • Landing pages and funnels: build area-targeted pages for Neighbors and run geo-targeted creatives with HTML/CSS tweaks.
  • Audience analysis and creative delivery: align assets, track performance, and adjust messaging across channels for higher ROI.

Job Description

Responsibilities
  • Oversee all marketing campaigns for TV, Radio, Direct Mail, Promotional Events, Web Based & Referral Leads
  • Direct and plan programs by using direct mail, internet advertising, store displays, special events and social media to increase sales.
  • Build landing pages and funnels for various area target demographics (Neighbors)
  • Analyze, Geofencing around a competitor's location
  • Reach out to our target audience advertise – Text Messages / Push Notifications / PPD Ads
  • Creative Words for Advertise
  • Editing landing pages (html, css, php), wordpress themes, banner ads, email templates on mail chimp, social media ads for facebook,Instagram, Twitter
Requirements
  • Minimum 1-2 Years Designing Landing Page Experience
  • Experience with adobe photoshop or other design platforms
  • Intermediate to advanced skills in HTML and CSS
  • Proven experience as a marketing specialist or similar role.
  • Thorough understanding of marketing elements (including traditional and digital marketing SEO/Social Media and Web Marketing Services) and market research methods.
  • Strong computer skills, including MS Office, marketing software (Adobe Creative Solutions & CRM) and applications (Web analytics, Google Adwords etc.).
  • Knowledge of HTML, CSS and Web development tools desirable.
  • Exceptional communication and writing skills.
  • A degree in marketing, communications or equivalent preferred.
Preferred
  • Familiarity or knowledge of the solar energy industry is a definite plus.
  • A degree in marketing, communications or equivalent preferred
Benefits
  • Health, Prescription, Vision benefits available
  • Paid Holiday, Vacation and PTO days