Responsibilities

• Develop, implement, and oversee comprehensive digital marketing campaigns including SEO, SEM, paid advertising, social media advertising campaigns, email marketing, and content creation.
• Manage paid advertising campaign setup and optimization across platforms such as Google Ads (including Google AdWords), Facebook Advertising, and other social media channels.
• Utilize SEO tools and web analytics reporting tools like Google Analytics and Google Tag Manager to monitor campaign performance and identify opportunities for improvement.
• Conduct keyword research and competitive analysis to inform content strategies and enhance search engine rankings through SEO best practices.
• Collaborate with creative teams to produce engaging graphic design assets using Adobe Creative Suite (Photoshop, Illustrator) and content management systems like WordPress.
• Implement conversion optimization techniques by analyzing user behavior data and adjusting campaigns or website elements accordingly.
• Coordinate website management tasks including website updates, performance marketing initiatives, and technical enhancements utilizing HTML, CSS, JavaScript, SQL, and content management systems.
• Track project timelines, budgets, and deliverables while maintaining clear communication with stakeholders throughout each phase of digital campaign management.
• Generate detailed reports on web analytics and marketing analytics to measure ROI and inform future strategies.

Requirements

• Proficiency with SEO tools such as SEMrush or Ahrefs for keyword research and site audits.
• Strong understanding of conversion optimization strategies to improve lead generation and sales outcomes.
• Experience with Adobe Photoshop, Adobe Creative Suite applications, and content creation for digital platforms.
• Hands-on experience managing WordPress websites along with website management best practices.
• Expertise in Google Ads (including Google AdWords), Facebook Advertising, paid search marketing, and paid advertising campaign management.
• Technical skills in HTML, CSS, JavaScript, SQL for website customization and troubleshooting.
• Knowledge of marketing automation platforms for campaign setup and nurturing leads effectively.
• Ability to analyze web analytics data using tools like Google Analytics for performance reporting.
• Skilled in social media management across various platforms including LinkedIn B2B marketing strategies.
• Experience with email marketing campaigns using popular platforms such as Mailchimp or HubSpot.

Benefits

• 401(k)
• 401(k) matching
• Health insurance
• Life insurance
• Paid time off
• Vision insurance