Digital Marketing & Paid Ads Manager at Elijahs House | Pasadena, CA | $55K/yr – $66K/yr

Digital Marketing & Paid Ads Manager

Pasadena, CA (On-site)

$55K/yr – $66K/yrMid LevelFull time

Posted 5 weeks ago

The other 99% submit and hope. You're about to do something different.

Own paid media execution across search and social, turning budget and bid decisions into measurable results for multi-channel campaigns.

Growth Engine: Plan, optimize, and scale PPC and social campaigns with a data-driven optimization loop.
Analytics & Attribution: Use GTM/GA to extract insights, track conversions, and inform bid strategy.
Creative & Landing Page Optimization: Run A/B tests on ads and landing pages to lift conversions and ROAS.

Plan, execute, and manage paid advertising campaigns across platforms such as Google Ads, Bing Ads, Facebook Advertising, Twitter Ads, and other SEM channels to meet marketing objectives.
Conduct thorough keyword research to identify high-performing keywords and optimize campaigns for maximum visibility and engagement.
Monitor campaign performance using tools like Google Analytics, Google Tag Manager, and web analytics platforms; analyze data to inform ongoing optimization efforts.
Manage media buying strategies including budget allocation, bid management, audience targeting, and ad placement to ensure cost-effective results.
Develop comprehensive media plans that align with overall marketing goals while leveraging affiliate marketing channels to expand reach.
Optimize landing pages and ad creatives for conversion through A/B testing and user experience improvements.
Stay current with industry trends in digital marketing, SEO tools, PPC campaign management, and emerging advertising platforms to continually enhance campaign effectiveness.

Proven experience in performance marketing with a strong understanding of PPC campaign management across multiple platforms such as Google Ads, Bing Ads, and social media advertising channels.
Expertise in social media management tools and advertising platforms including Facebook Advertising and Twitter Ads.
Solid knowledge of SEO principles, SEM strategies, and tools like Google AdWords, SEO tools, and Google Analytics for data-driven decision making.
Experience with web analytics tools such as Google Tag Manager to track conversions and user behavior effectively.
Ability to develop detailed media plans, manage budgets efficiently, and optimize campaigns for maximum ROI.
Familiarity with affiliate marketing strategies and media buying techniques for e-commerce environments.
Strong analytical skills with the ability to interpret complex data sets for actionable insights; excellent communication skills are essential for reporting results clearly.