Responsibilities

• Manage and optimize all Paid Search (PPC) campaigns to drive high-intent traffic for lending and deposit products.
• Execute on-page and technical SEO strategies to maintain top-tier local search rankings.
• Conduct keyword research and competitor analysis to identify growth opportunities within primary market areas.
• Serve as the primary administrator for the bank’s website, ensuring all content is accurate, current, and compliant with regulations.
• Build and optimize landing pages for specific marketing campaigns.
• Monitor website analytics and provide monthly reports, focusing on conversion goals.
• Manage the marketing CRM, including list segmentation and data integrity.
• Develop and deploy automated email "journeys" for customer onboarding, cross-selling (e.g., HELOCs to mortgage holders), and customer retention.
• Collaborate with IT to ensure accurate data integration and flow between systems.
• Manage the daily execution and scheduling of social media content across all platforms.

Requirements

• 3–5 years in digital marketing, preferably within the financial services, insurance, or a similarly regulated industry.
• Strong proficiency in Google Ads and Google Analytics.
• Experience with content management systems (CMS), such as WordPress.
• Familiarity with CRM/Email Automation tools (e.g., 360).
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Strong organizational skills with the ability to manage multiple projects and deadlines.
• Excellent written and verbal communication skills.