Digital Marketing Manager

USA (Remote)

$70/hr – $80/hrSenior Level7+ years expContract

Posted 2 weeks ago

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Job Summary

Own the end to end digital personalization stack to improve customer journeys on web and app channels, guiding segmentation, targeting and optimization across lifecycle stages.

Segmentation & Targeting: identify use cases and define audience segments for on site and off site campaigns.
Optimization & Testing: lead A/B and multivariate testing to lift activation and conversion.
Cross functional execution: partner with analytics, product, marketing and engineering to implement personalization across journeys.

Job Description

Responsibilities:

The Digital Personalization Manager will drive business results and provide strategic guidance by leading the design, development and execution of personalization technology that delivers best in class customer experience.
This role will support the development and refinement of digital journeys across the web and app world focusing on engaging consumers online throughout the customer life cycle.
The Digital Personalization Manager will collaborate with cross functional stakeholders to identify use cases and enable targeting of key audience segments both on and offsite and lead Digital Personalization (Segmentation & Targeting) and Optimization (A/B, MVT website testing) efforts.
This is the set of responsibilities inferred from the description to reflect the role's core duties.

Requirements:

7+ years progressive experience in digital marketing, digital A/B testing, campaign management and/or digital personalization
Running a team building campaigns-web strategies-worked with personalization tools
Working with stakeholder’s to figure out requirements and build out the campaign and work with analytics to build the tracker
Bachelor’s Degree OR in lieu of degree, high school diploma/GED and 10+ years of digital marketing experience
Direct experience working with marketing technologies such as Adobe Test & Target, Sales Force Marketing Cloud, Pega Systems, Dynamic Yield and Optimizely
Experience with Agile methodology
Proven collaborative skill sets, experience developing plans and consistently meeting deadlines in a fast-paced environment
Creative and Resourceful: proven ability to problem solve, develop and execute a range of recommendations to meet business objectives
Excellent team skills; flexibility to pivot with strategy, regulatory and market evolution; and proven ability to work cross functionally, as well as within own function
Strong project management & communication skills
Experience with Content Management System (CMS), Machine Learning, and Artificial Intelligence is desirable but not mandatory
Agency, e-commerce or direct experience in consumer financial services with exposure to credit card or retail environment or other heavily regulated industries
Bachelor’s Degree OR in lieu of degree, high school diploma/GED and 10+ years of digital marketing experience
7+ years progressive experience in digital marketing, digital A/B testing, campaign management and/or digital personalization
Direct experience working with marketing technologies such as Adobe Test & Target, Sales Force Marketing Cloud, Pega Systems, Dynamic Yield and Optimizely

Preferred:

Experience with Agile methodology
Proven collaborative skill sets, experience developing plans and consistently meeting deadlines in a fast-paced environment
Creative and Resourceful: proven ability to problem solve, develop and execute a range of recommendations to meet business objectives
Excellent team skills; flexibility to pivot with strategy, regulatory and market evolution; and proven ability to work cross functionally, as well as within own function
Strong project management & communication skills
Experience with Content Management System (CMS), Machine Learning, and Artificial Intelligence is desirable but not mandatory
Agency, e-commerce or direct experience in consumer financial services with exposure to credit card or retail environment or other heavily regulated industries
Bachelor’s Degree OR in lieu of degree, high school diploma/GED and 10+ years of digital marketing experience
Direct experience working with marketing technologies such as Adobe Test & Target, Sales Force Marketing Cloud, Pega Systems, Dynamic Yield and Optimizely

Benefits:

We offer a benefits package including medical, dental, vision, life, and disability insurance; 401(k); and training and professional development opportunities.

Zillion Technologies, Inc.

4.2 Glassdoor

Zillion Technologies, Inc. (Zillion) provides global expertise in innovative technology, services, and consulting that helps our clients to reach beyond what they think is possible. Since its inception in 2002, Zillion has become one of the fastest-growing companies in the Washington DC metro region. It is a leading provider of contemporary and reliable IT solutions backed by proficient and highly-professional individuals. Today, it has branched out an extensive array of solutions ranging from Digital Transformation solutions, Digital process automation, AI/Machine learning, Digital development (MS Power platform, salesforce) Test Automation, Cloud/ IT Workload Optimization, Infrastructure Management Services, Zillion ERP Solutions, Cybersecurity solutions, dotZ- Zillion's Internet Of Things (IoT) Platform, Staffing Solutions, and Payroll Solutions.With its dynamic growth, Zillion has extended its digital solution to diverse industries like retail, non-profit, banking, the energy industry through Zillion's IoT, big data, and cloud solutions for utilities, the insurance industry with Insurance digitalization, and Governments- Federal, State, and Local with government solutions, Some of Zillion's esteemed alliances are with Oracle, Microsoft, Dell, Deloitte, Symantec, Verio, AWS, Snowflake, Blue Prism, HPE, CISCO, Saviynt, Automation Anywhere etc.With its hard work and dedication the company has achieved various awards and certifications like CMMI - Level 3, ISO 9001, Minority Business Enterprise, Excellence award from U.S. Department of Commerce, Supplier of The Year from Capital Region, Minority Supplier Development Council, ECO CEO- Recognizing Environment Excellence In Business, and many more.Our company delivers innovative solutions, saving our customers time and resources, offering results that cannot be realized anywhere else.

Founded in 2002

Ashburn, Virginia, USA

387 employees (17 in marketing)

www.zilliontechnologies.com

89% recommend to a friend

96% CEO approval