Digital Marketing Manager

Centennial, CO (On-site)

$85K/yr – $120K/yrMid Level3+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and drive the CRO program end to end with a testing roadmap and clear wins that move conversions across properties.

  • Growth/CRO Roadmap: Own testing priorities and experiment backlog across all pages.
  • Analytics to Action: Translate GA4, heatmaps and funnel data into actionable site changes for stakeholders.
  • Cross-Functional Execution: Collaborate with engineering, design, and analytics to scope, implement, and QA experiments and tracking.

Job Description

Responsibilities

  • Own the conversion rate optimization (CRO) program end-to-end: build a testing roadmap, prioritize opportunities, and run A/B and multivariate tests across all properties
  • Analyze user behavior using tools like GA4, VWO, heatmaps, session recordings, and funnel reports to identify friction points and opportunities
  • Build, edit, and optimize landing pages and web pages using CMS/page-builder tools (e.g., Webflow) and working knowledge of HTML/CSS/JS
  • Partner with engineering and design to scope, spec, and QA website changes and experiments
  • Monitor site performance metrics (page speed, Core Web Vitals, mobile experience) and advocate for technical fixes that impact conversion
  • Manage tagging, attribution and tracking implementation (GTM, pixel/event tracking) to ensure clean, trustworthy data
  • Translate test results and analytics into clear recommendations and reporting for stakeholders
  • Collaborate with SEO, paid media, and content teams to align page experience with acquisition strategy
  • Stay current on CRO best practices, web performance standards, and emerging web technologies
YIELD SOLUTIONS GROUP LLC logo

YIELD SOLUTIONS GROUP LLC

•Reduce the Cost of Acquisition-Dramatically!•Raise your Portfolio Yield•Stop competing for a Sliver of the Indirect Market•Underwrite what you want to Underwrite•Add Balance Sheet Assets that are Already Performing•Let other Lenders take on the Riskiest Segment in the Life of the Loan•Add Customers or Members to your Portfolio that Perform Above Industry Standards•100% Compliant Auto Loan Acquisition Solution

Founded in 2015
Denver, Colorado, USA
77 employees (3 in marketing)

Traffic Signals

Monthly Visitors
3.7K

Headcount Trend

Current headcount: ~77

Marketing Team

Marketing Team Size
3 (4% of company)
Marketing Roles Posted (Last 30 Days)
1