Digital Marketing Manager

Fitchburg, WI (Hybrid)

$85K/yr – $110K/yrSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end digital campaigns (paid and organic) with cross-functional alignment to business goals and measurable KPIs.

  • Must-have: 7+ years in digital marketing, including SEO and multi-channel management.
  • Standout: Strong cross-functional collaboration and data-driven optimization across campaigns.

Job Description

Responsibilities

  • Lead the end-to-end strategy and execution of paid and organic digital campaigns (social, SEO), ensuring alignment with business goals and consistent, high-quality delivery.
  • Optimize campaign performance against key KPIs (e.g., lead generation, conversion, ROI) through ongoing monitoring, testing, and data-driven adjustments.
  • Analyze performance metrics and customer data to generate actionable insights, inform channel strategy, and guide investment decisions.
  • Partner cross-functionally with Creative, Product, and other stakeholders to ensure cohesive messaging, strategic alignment, and effective campaign execution.
  • Manage digital marketing projects and timelines while continuously incorporating industry trends, tools, and best practices to enhance performance and innovation.
WPS—A health solutions company logo

WPS—A health solutions company

WPS, a health solutions company, is an independent, not-for-profit, local company based in Madison, Wisconsin. We’ve provided health insurance and benefit plan administration to millions of private and government members for almost 80 years. To us, it’s about more than delivering trusted and unparalleled expertise in the most demanding of businesses. It’s about caring for our members—and exploring innovative ways to enhance their lives.Our mission: Relentlessly pursuing health solutions and value for those we serve. We have four divisions: Government Services: We are proud to administer Medicare and Medicaid benefits, plus military health benefits for millions of military members, veterans and their families around the globe. Health Plan: We offer affordable health insurance plans to individuals, families and businesses, plus Medicare supplement insurance plans and administrative services.Data Logistics: We can take care of printing, mailing, sorting, scanning, digitizing, shredding and more with the highest level of security for virtually any business.New Ventures: We’re constantly evolving our business and seeking new ways to benefit our members by investing in start-ups, entering untapped markets and more.We also actively partner with nonprofit organizations to help make lasting changes in our community, with a focus on mental health and wellbeing—especially for military members, veterans, women and children. Through sponsorships, donations, volunteerism and in-kind support, we strive to be a community member that lifts others up.

Founded in 1946
Madison, Wisconsin, USA
2K employees (37 in marketing)

Traffic Signals

Monthly Visitors
8K
Traffic Source Mix
Search
37.5%
Direct
45.2%
Referral
6.4%
Social
9.5%
Paid
1.3%

Headcount Trend

Current headcount: ~2K

Marketing Team

Marketing Team Size
28 (1% of company)

Funding

Last Raise
Series Unknown, 5 months ago

Funding History

  • Oct 2025
    Series Unknown

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