WPS—A health solutions company logo

WPS—A health solutions company

Brand

Company overview

WPS, a health solutions company, is an independent, not-for-profit, local company based in Madison, Wisconsin. We’ve provided health insurance and benefit plan administration to millions of private and government members for almost 80 years. To us, it’s about more than delivering trusted and unparalleled expertise in the most demanding of businesses. It’s about caring for our members—and exploring innovative ways to enhance their lives.Our mission: Relentlessly pursuing health solutions and value for those we serve. We have four divisions: Government Services: We are proud to administer Medicare and Medicaid benefits, plus military health benefits for millions of military members, veterans and their families around the globe. Health Plan: We offer affordable health insurance plans to individuals, families and businesses, plus Medicare supplement insurance plans and administrative services.Data Logistics: We can take care of printing, mailing, sorting, scanning, digitizing, shredding and more with the highest level of security for virtually any business.New Ventures: We’re constantly evolving our business and seeking new ways to benefit our members by investing in start-ups, entering untapped markets and more.We also actively partner with nonprofit organizations to help make lasting changes in our community, with a focus on mental health and wellbeing—especially for military members, veterans, women and children. Through sponsorships, donations, volunteerism and in-kind support, we strive to be a community member that lifts others up.
Founded in 1946
Madison, Wisconsin, USA
2K employees (37 in marketing)

Salaries

Typical salary range

$60,000 – $70,000

/ yr

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People

Hiring activity

Open marketing jobs over time

2 open now

Headcount trend

Company growth over the last 12 months

Headcount -4.4% year over year

Funding

Last raise

Series Unknown, 5 months ago

Funding history

Oct 2025

Venture Round WPS

Audience

Monthly website visitors
8K
Month over month+65%
Quarter over quarter-5%
Top sourceDirect (45.2%)
Ad budget per month$0.0
Average search rank39.2
Traffic source mix
Direct
45.2%
Search
37.5%
Social
9.5%
Referral
6.4%
Paid referral
1.3%

LinkedIn followers

Follower count and growth

Total followers

19.3K

12-mo growth

+69.7%

Monthly growth

+0.9%

News

Links