Responsibilities

• Take primary responsibility for overall website performance, including engagement and inquiry conversion.
• Manage the website content calendar, ensuring support around peak seasons and key events for the university.
• Manage the day-to-day operations of ECPI University’s websites, ensuring functionality, usability, and consistency across all platforms.
• Oversee design, structure, and content updates to support marketing, admissions, and academic initiatives.
• Work closely with internal stakeholders to integrate the websites into CRM and Lifecycle campaigns.
• Plan and implement site improvements, new features, and navigation structures to enhance the user experience.
• Analyze website and campaign performance to generate insights and incorporate into future planning.
• Ensure compliance with accessibility standards (ADA) and adherence to branding and design guidelines.
• Support search engine optimization (SEO) and web analytics strategies through effective content management and coding practices.
• Create and manage workflows that balance strategic priorities with intake requests from various stakeholders.

Requirements

• Bachelor’s degree in Marketing, Communications or related field
• Minimum 3-5 years’ experience in website marketing management, with demonstrated success.
• Experience managing websites using content management systems (WordPress preferred).
• Detail-oriented with strong organizational skills and the ability to multitask and meet deadlines required
• Excellent problem-solving, communication, and collaboration abilities.
• Ability to balance analytical thinking with good design aesthetics
• Proficiency in Google Analytics required (Google Analytics Certification preferred)
• Knowledge of SEO principles, and best practices required
• Strong presentation skills with the ability to gain alignment on recommendations
• Understanding of layout principles, responsive design, and user experience (UX) concepts.

Benefits

• Tuition scholarship program available to full-time employees and their immediate family members after 90 days of employment
• Competitive compensation and medical/dental benefit plans
• PTO and holiday pay
• 401(k) participation with possible employer contributions