Responsibilities

• Own the website as a growth channel — defining strategy, setting priorities, and driving the roadmap for organic and AI-powered search visibility across traditional and emerging platforms.
• Develop and execute SEO and GEO/AEO strategies that improve Albert's discoverability in AI-generated search environments including ChatGPT, Perplexity, and Gemini.
• Define the organic pipeline contribution model — connecting web performance, search visibility, and conversion outcomes to measurable revenue impact.
• Lead technical SEO initiatives including schema markup, internal linking, metadata, crawl optimization, and Core Web Vitals; ensure ongoing site health and performance.
• Partner with content, product marketing, demand generation, and RevOps to develop high-performing organic growth programs and search-driven conversion paths.
• Manage external agencies, developers, and freelancers to execute web and SEO workstreams efficiently; build scalable processes and digital best practices across the marketing organization.
• Build reporting frameworks that surface organic performance, website engagement, and AI search visibility to leadership.
• Shape Albert's category leadership through content architecture, topical authority building, and a website experience that clearly communicates Albert's value to scientific and technical buyers.
• Define digital best practices and scalable workflows that raise the capability floor of the broader marketing organization.
• Operate as the internal authority on web strategy and AI search — advising cross-functional partners and leadership on how search and discovery are evolving.