Responsibilities

• Plan, create, execute, monitor and analyze the effectiveness of digital marketing and advertising campaigns, which contribute to the advancement of the client’s academic or business objectives.
• Work with the client communicators, marketers or program managers to identify marketing goals, audiences and messaging.
• Research available markets and channels.
• Recommend or select the best ones for the initiative.
• Develop digital marketing plans and relevant, compelling creative deliverables, working in conjunction with the client managers, ad agencies contracted by the client, and third party designers or other creatives.
• Produce digital marketing copy and content as needed.
• Ensure deliverables are consistent with the brand and quality standards of the client and or the school, as well as its global reputation for excellence.
• Projects may include related non digital marketing elements, such as print or radio.
• Experience and expertise in the effective use of paid and owned social media, podcast sponsorship, digital display, and email (eblasts and newsletters) advertising.
• Experience and expertise in paid search, search engine optimization and web analytics.

Requirements

• Required technical skills: Intermediate or better proficiency in typical Microsoft Office products. Basic knowledge of HTML, CSS and Photoshop as well as web analytics. Additional skills with products like Salesforce CRM may be helpful.

Preferred

• Preferred Qualifications: outgoing "go-getter" type; higher ed experience; multi-channel fields experience (video, audio, etc).