Digital Marketing Manager at View Homes | Greenwood Village, CO | $87K/yr – $114K/yr

View Homes

Digital Marketing Manager

Greenwood Village, CO (On-site)

$87K/yr – $114K/yrMid Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own multi-channel demand generation and analytics, bridging campaign execution, attribution, CRM hygiene, and MarTech, while enabling Sales alignment and AI-enabled tooling to lift MQL to SQL and pipeline health.

Demand Gen & Campaign Execution: Build and own integrated campaigns across email, paid search/social, and retargeting to drive home-buyer traffic and pipeline.
Funnel Analytics & Attribution: Own end-to-end measurement and dashboards that translate digital activity into CAC, conversions, and pipeline impact.
CRM & MarTech Hygiene: Clean and optimize the core marketing stack with lead scoring, automation, and lifecycle nurture workflows.

Job Description

Responsibilities

Demand Generation & Campaign Execution: Builds, owns, and executes integrated, multi-channel digital campaigns across email, paid media (Google, LinkedIn), paid social, and retargeting to drive high-quality traffic and home-buyer pipeline.
Funnel Optimization & Analytics: Owns end-to-end attribution, performance tracking (GA4, GTM, UTMs), and ROI measurement. Build reporting dashboards that translate digital metrics into actionable business insights and full-funnel visibility (CAC, conversion rates, and pipeline quality).
Infrastructure & CRM Hygiene: Audits, cleans up, and manages our core marketing tech stack and CRM data quality (Salesforce/HubSpot alignment). Establishes robust lead scoring, automation workflows, and lifecycle nurture sequences.
Organic Growth & Next-Gen SEO: Drives organic customer acquisition through technical SEO, content optimization, and emerging Generative Engine Optimization (GEO/AI search visibility).
Sales & Cross-Functional Alignment: Partners closely with Sales, Online Sales Counselors (OSCs), and Marketing leadership to improve MQL-to-SQL conversion rates and translate buyer intent signals into coordinated outreach.
MarTech Innovation: Evaluates, implements, and leverages modern digital tools, AI technologies, and automation to accelerate content execution, targeting efficiency, and reporting scalability.

View Homes

One of the nation’s top 50 new home builders since 1990, View Homes (including brand names Desert View Homes in El Paso, Texas and Las Cruces, New Mexico, Aspen View Homes in Colorado Springs, Horizon View Homes in Northern Colorado, and Armadillo Homes in Laredo, Texas, as well as, View Homes San Antonio, Texas) has been named the 6th fastest growing privately owned home building company in the country.The nation’s first recipient of the National Housing Endowment Award by the National Association of Home Builders for “exemplifying philanthropy in its truest form”, View Homes prides itself on servicing the first-time and move-up home buyers. From energy saving construction to stylish exteriors to trending interiors, View Homes (A+ accredited members of the BBB in Texas, New Mexico and Colorado) is dedicated to providing the best new home warranty and customer service in the industry.A two-time recipient of the AVID Customer Service Award for the highest Customer Service in the United States, View Homes has also been twice named Home Builder of the Year.

Founded in 1990

Colorado Springs, Colorado, USA

161 employees (5 in marketing)

yourviewhome.com