Responsibilities

• Set the overall digital marketing strategy aligned to Victaulic's brand identity and growth objectives
• Own omnichannel campaign development spanning paid, organic, web, email, and social
• Define audience activation priorities in partnership with Market Leads
• Bring and continuously develop a broad vendor and agency partner network - leveraging those relationships not just for execution, but as a source of strategic counsel, industry insight, and emerging capability
• Ensure all digital activations are in lockstep with brand guidelines and messaging standards
• Develop and manage the digital budget, ensuring effective allocation of resources and alignment with business priorities.
• Monitor engagement/conversion rates across all digital channels and drive continuous improvement
• Review campaign performance against targets and course-correct as needed
• Champion speed of execution without compromising brand alignment
• Lead, develop, and scale a cross-functional digital marketing team spanning Web & Search, Paid Media, and Analytics — removing roadblocks, closing capability gaps, and accelerating the team's ability to deliver measurable results

Requirements

• 10–15 years of B2B digital marketing experience with a proven track record of evolving and scaling small digital marketing teams into high-performing growth drivers
• Deep understanding of the full digital marketing ecosystem: paid media, SEO, web, email, social, and analytics
• 5+ years leading and developing marketing teams in a B2B environment
• Strong analytical instincts — able to synthesize data into clear strategies and priorities
• Hands-on experience with Google Ads, Google Analytics 4 (GA4), and marketing automation platforms

Preferred

• Comfortable working in a model where digital marketing platforms are developed and maintained by IT, with marketing operating as a power user
• An established network of digital marketing vendor and agency partners — able to leverage those relationships as a source of strategic advice, market intelligence, and emerging capability from day one
• Strong AI literacy with a track record of integrating AI tools into digital marketing workstreams — from content and campaign execution to analytics and optimization — in ways that improve output quality and team efficiency
• Demonstrated ability to maintain brand integrity across high-volume digital output
• Comfortable and confident presenting the value of digital marketing to senior executives — with a knack for visual storytelling that translates performance data and strategy into clear, compelling narratives that resonate at the leadership level