Responsibilities

• Own paid media strategy and execution across Google Ads, Meta Ads, display advertising, retargeting, and emerging channels.
• Manage media budgets and optimize ROAS, CPA, conversion rates, and revenue contribution.
• Develop and execute SEO and SEM strategies to improve visibility and direct booking performance.
• Conduct keyword research and apply insights across campaigns and website content.
• Monitor competitor activity and market trends to identify growth opportunities.
• Manage hotel metasearch programs including Google Hotel Ads, TripAdvisor, and other hotel metasearch platforms.
• Optimize bidding strategies and channel performance to maximize direct bookings and return on investment.
• Manage display, retargeting, and programmatic advertising campaigns to increase awareness, consideration, and conversion.
• Develop audience segmentation strategies to improve campaign performance and efficiency.
• Evaluate and test new digital acquisition channels, media opportunities, and marketing technologies.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field preferred.
• Three to five years of hands-on digital marketing experience.
• Strong expertise in Google Ads, SEO, SEM, Google Analytics, Search Console, and digital advertising platforms.
• Experience with website optimization, conversion rate optimization, and analytics tools.
• Strong analytical skills and ability to translate data into actionable recommendations.
• Excellent project management and organizational skills.
• Outstanding written and verbal communication skills.