Responsibilities

• Serve as the primary day-to-day point of contact for our external ad agency across all paid digital channels.
• Review agency deliverables including media plans, campaign recommendations, performance reports, and creative briefs — and provide clear, informed feedback.
• Hold the agency accountable to performance targets, timelines, and the terms of the engagement.
• Escalate issues and opportunities to the VP with context and a recommended path forward.
• Manage the weekly and monthly agency rhythm: standing calls, reporting reviews, and quarterly business reviews.
• Monitor and analyze performance across paid search, paid social, display, and any other active digital channels on an ongoing basis.
• Identify performance issues — underperforming campaigns, wasted spend, poor Quality Scores, bid inefficiencies — and work with the agency or directly in-platform to address them.
• Understand how ad engine algorithms work (Google Ads, Meta, etc.) and how our campaign structure, bidding strategies, and creative choices affect performance.
• Stay current on platform changes, new ad formats, and algorithm updates that could affect our campaigns.
• Own the integrity of our digital tracking infrastructure — ensuring tags fire correctly, conversion events are properly configured, and data flows cleanly from the website through to our reporting systems.