Responsibilities

• Lead digital marketing programs that drive brand awareness, lead generation, and measurable pipeline growth
• Translate digital marketing performance into pipeline insights and refine campaign strategy, targeting, and channel investment
• Build and optimize HubSpot infrastructure supporting demand generation, campaign attribution, lifecycle management, dashboards, and executive reporting
• Drive search visibility and performance across SEO, AEO, and GEO
• Oversee the firm’s website and lead the development and optimization of conversion-focused landing pages
• Analyze digital performance and engagement metrics to improve website usability, navigation, and conversion rates
• Mentor and support digital marketing team members, guiding campaign execution, and professional development
• Manage relationships with external digital agencies and partners, ensuring performance, and delivery

Requirements

• Bachelor’s degree in Marketing, Communications, Business or a related field
• Minimum of five years of digital marketing experience, preferably in B2B or professional services environments
• Experience with marketing automation platforms, with a strong preference for HubSpot, to develop and deploy email marketing campaigns, and CRM platforms
• Experience with Search Engine Optimization (SEO) / Answer Engine Optimization (AEO), like Conductor
• Experience with Content Management System (CMS), like WordPress, to manage websites

Preferred

• Demonstrated experience developing or managing conversion-focused landing pages designed to drive lead generation
• Experience building digital marketing dashboards and performance reporting
• Experience using web analytics platforms such as Google Analytics or similar tools to measure digital performance
• Strong analytical, organizational and communication skills with the ability to manage multiple initiatives and collaborate across teams

Benefits

• Competitive compensation
• Insurance, including health, dental, and vision, that begin on day one
• 20+ days of paid time off and 13 paid holidays
• Flex Fridays and office closures for summer and winter breaks
• Parental leave, family care leave, and volunteer time
• 401(k) plans and profit sharing
• CPA exam bonus, education assistance program, and pet insurance