Responsibilities

• Accountable for driving awareness and site traffic to stimulate interest in our offerings across the PV division.
• Lead paid media efforts for the PV Division, including social media campaigns, SEM, SEO.
• Develop an effective KPI strategy for the business and use analytics to implement a data driven approach to decision making.
• Collaborate closely with Marketing Communications to refine content strategies for maximum reach and conversion.
• Optimize Stryker.com website content to improve search engine rankings and drive organic traffic.
• Serve as the subject matter expert for digital marketing, offering strategic thought partnership and sharing best practices with commercial teams to enhance campaign effectiveness.
• Assess incoming marketing technologies, provide strategic recommendations, and ensure proper integration with existing systems.
• Manage the scheduling and posting of content across social media channels.
• Drive strong collaborative partnerships between the PV division and Corporate Marketing Operations, advocating for business needs and ensuring successful project execution.
• Keep current with digital marketing trends, tactics and strategics to inform future recommendations.

Requirements

• Bachelor’s degree in any field required
• 8+ years’ work experience in communications, marketing communications, digital marketing or related area
• 5+ years' of experience with Google Analytics, Adobe Analytics and social media analytics
• 5+ years' of experience of Adobe Creative Cloud Suite
• 5+ years' of experience with content management systems
• 5+ years'of experience with editorial and social media content development experience and a solid understanding of basic digital design and user experience principles
• 5+ years' of experience building out processes and governance as well as managing the governance process.

Preferred

• Knowledge of BrightEdge SEO platform is a plus