Responsibilities

• Service 0 Consistently supports and communicates the Mission, Vision, and Values of Nexus Health Systems
• \u0000a0 Upholds the Standards of conduct and corporate compliance
• \u0000a0 Demonstrates honest behavior in all matters. To the best of the employee\u2019s knowledge and understanding, complies with all Federal and State laws and regulations.
• \u0000a0 Maintains the privacy and security of all confidential and protected health information. Uses and discloses only that information which is necessary to perform the function of the job.
• \u0000a0 Adheres to all Nexus Health Systems policies on Health Insurance Portability and Accountability Act (HIPAA), designed to prevent or detect unauthorized disclosure of Protected Health Information (PHI)
• \u0000a0 Collaborates effectively with colleagues and other departments to ensure seamless service delivery.
• \u0000a0 Leads and manages the organization\u2019s full digital presence across paid search, SEO, AEO, website, and social platforms to support patient access and referral growth.
• \u0000a0 Serves as the primary digital liaison between marketing, clinical leadership, IT, and external vendors to align digital strategy with organizational priorities.
• \u0000a0 Supports multi-facility and multi-state growth initiatives through scalable digital campaigns and market expansion strategies.
• Excellence\n\u0000a0 Owns and optimizes all digital marketing channels, including paid search, SEO, AEO, and website performance, to maximize visibility and conversions.

Requirements

• Required: Bachelor\u00a0degree in Marketing, Digital Media, Communications, or related field
• Preferred: Master\u00a0degree (MBA, MHA, or related field)
• Required:\n\n3\u001d 3\n0\u000085 years of progressive digital marketing experience with ownership of SEO and paid search programs
• Experience managing website performance, analytics platforms, and multi-channel campaigns
• Preferred:\n\n3\u0000a0\u000085 Healthcare marketing experience (behavioral health, pediatric, specialty, or post-acute care)\n\u0000a0\n0Multi-location or multi-state marketing experience
• Digital \u001f4a1 Technical Skills\n\n0 Proficiency in Google Analytics 4, Google Tag Manager, Search Console, and Looker Studio
• 0 Strong knowledge of SEO, technical SEO, schema markup, and AEO strategies
• 0 Experience with paid search platforms (Google Ads) and attribution modeling
• 0 Proficiency in EHR-adjacent digital workflows and integration with patient acquisition channels (where applicable)
• 0 Working knowledge of HTML/CSS and CMS platforms (e.g., WordPress)

Data \u001f4a1 Analytical Skills

• 0 Advanced ability to analyze digital performance data and translate insights into actionable strategies
• 0 Experience developing dashboards, KPIs, and executive reporting tools
• 0 Strong problem-solving and data-driven decision-making skills

Leadership \u001f3eb Collaboration

• 0 Ability to lead cross-functional initiatives and influence stakeholders across marketing, clinical, and executive teams
• 0 Strong communication, presentation, and project management skills
• 0 Ability to manage multiple priorities in a fast-paced, growth-oriented environment

• Must maintain current certification in good standing during employment with this facility.