Responsibilities

• Develop the digital marketing strategy via Foundation audience segmentation, fundraising trends, and Foundation priority messages and programs.
• Plan and manage the creation of relevant and engaging digital content for publishing onto various digital platforms with a primary focus on the Foundation’s email marketing program.
• Work across the Marketing-Communications team and outside vendors to execute email marketing content.
• Work with the Marketing Manager on website, search engine optimization, database marketing, email, social media, and display advertising campaigns.
• Working with the Development team, evaluate the performance of fundraising campaigns, with a special emphasis on individual fundraising. Provide monthly analytics reporting.
• Identify conversion and drop-off points metrics that affect email marketing and fundraising performance.
• Build new growth strategies through digital marketing.
• Perform other duties as assigned including participating in Foundation events.

Requirements

• Bachelor’s degree in marketing or a related field.
• At least 5 years of digital marketing experience.
• Experience leading multiplatform digital fundraising campaigns.
• Proficiency in MailChimp, Salesforce, GA4 and online fundraising platforms (e.g. Fundraise Up) required.
• Experience in managing both internal and external stakeholders.
• Strong project management skills.
• Strong interpersonal and relationship-building skills.
• Excellent writing and editing skills.
• Strong analytical skills.
• Regular attendance is required.

Preferred

• Experience in and/or knowledge of national marine sanctuaries, ocean conservation, and marine science.
• A sincere interest in, and commitment to, our mission.

Benefits

• Dedicated and passionate staff committed to marine and Great Lakes Conservation
• Generous leave policy, plus paid time off the week between December 25 and January 1; and 12 paid holidays
• Health benefits: Medical with an FSA option; dental, and vision
• Foundation paid Life and Disability Insurance
• Preparing for the Future: 403(B) with employer contribution after one year of service
• Commuter Benefits