Digital Marketing Manager at Mystic Seaport Museum | Connecticut, USA | $70K/yr – $80K/yr

Mystic Seaport Museum

Digital Marketing Manager

Connecticut, USA (Hybrid)

$70K/yr – $80K/yrMid Level3+ years expFull time

Posted 1 month ago

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Job Summary

Own multi-channel marketing ops and team leadership to drive lifecycle emails, site optimization, and cross-department collaborations for a museum's marketing function.

Marketing Automation: Run Prospect2 workflows, segment audiences, and optimize lifecycle journeys.
Website & Landing Pages: Own WordPress site, build landing pages, and review performance to fix gaps.
Team & Collaboration: Lead one direct report, improve processes, and coordinate with departments and external agencies.

Job Description

Responsibilities - Run marketing automation in Prospect2. Build, segment, and optimize email journeys and lifecycle campaigns. (Prospect2 is built on ActiveCampaign) - Own and maintain the website (WordPress). Make updates, build and optimize landing pages and review performance to see what is working and what to fix. - Improve how the team works. Work with the marketing team to refine the systems, workflows, and SOPs that keep marketing running smoothly, including in our project management tool (ClickUp). - Partner with departments across the Museum. Collaboratively with the marketing team, we support marketing needs with departments across the Museum to bring their programs, exhibitions, and events to the right audiences. - Coordinate our external partners. Serve as the day-to-day contact for our agencies: brief work, review and quality-check deliverables, and hold the work to brand and accuracy standards. - Manage and develop one direct report. Lead the Museum’s Social Media Specialist: set priorities, give clear feedback, and analyze social metrics to support their work. - Work across the marketing mix. Pitch in wherever a small team needs it, from campaign execution to social and content support. Requirements - Three to six years of marketing experience, with hands-on work across the website, email automation, and project management. A digital-forward generalist, not a single-channel specialist. - Experience coordinating external vendors or agencies and holding their work to a standard. - Working comfort with analytics and reporting, including GA4 and Google Tag Manager. - Adaptable and a fast self-teacher: comfortable with a wide range of tools, or confident you can learn what you do not already know. You can point to times you taught yourself a new platform under real deadlines. - A clear communicator who is self-directed and resourceful, comfortable being the hands-on owner without a large team to lean on. - This position will have one direct report. Readiness to manage and develop a direct report. Whether or not you have managed before, you are ready to lead one team member well. Nice_to_have - Experience with Prospect2 (or ActiveCampaign), Donate2, ClickUp (or similar project management software), WordPress - Working knowledge of SEO fundamentals. - Experience in a nonprofit, cultural, membership-based, or other mission-driven organization. - Direct experience supervising, managing, or formally mentoring a team member. - Comfortable using AI-assisted marketing tools to work faster and smarter.

Mystic Seaport Museum

Mystic Seaport Museum is the nation’s largest maritime museum. Founded in 1929 to gather and preserve the rapidly disappearing artifacts of America’s seafaring past, the Museum has grown to become a national center for research and education with the mission to inspire an enduring connection to the American maritime experience.The Museum’s grounds cover 19 acres on the Mystic River in Mystic, CT and include a recreated 19th century coastal village, a working shipyard, exhibit halls, and state-of-the-art artifact storage facilities. The Museum is home to more than 500 historic watercraft, including four National Historic Landmark vessels, most notably the 1841 whaleship Charles W. Morgan, America’s oldest commercial ship still in existence. With a full-time staff of 150 that swells to 350 during the summer season, the Museum hosts over 250,000 visitors annually. Mystic Seaport employs a diverse staff of scholars, librarians, historic interpreters, educators, scientists, musicians, and skilled artisans. A stroll through the historic village transports visitors back to the mid-1800s where they can experience firsthand from staff historians, storytellers, musicians, and craftspeople just what life was like to earn one's living from the sea. In the Henry B. du Pont Preservation Shipyard, they can watch shipwrights keeping the skills and techniques of traditional shipbuilding alive as they restore and maintain the Museum’s watercraft collection. The Museum’s 41,000 sq. ft. Collections Research Center (CRC) offers access to more than 2 million artifacts and is also home to the G.W. Blunt White Library, a 75,000-volume research library where scholars from around the world come to study America’s maritime history. For more than 80 years, visitors, students, and scholars have turned to Mystic Seaport to preserve and interpret America’s maritime experience. The Museum’s commitment to that mission is as strong as ever.

Founded in 1929

Mystic, Connecticut, USA

235 employees (30 in marketing)

www.mysticseaport.org