Responsibilities

• Digital Marketing & Client Support: Develop and execute integrated digital marketing strategies across social media, email, and content platforms
• Create and optimize paid social media campaigns
• Manage SEO/SEM initiatives and track digital KPIs
• Monitor digital advertising performance and adjust campaigns for maximum ROI
• Lead client communications and relationship management
• Drive strategic planning and quarterly business reviews
• PR & Content Strategy: Develop content strategies aligned with digital marketing goals
• Create engaging content for multiple digital channels
• Manage social media communities and engage with audiences
• Coordinate influencer marketing campaigns

Requirements

• 5-7 years of experience in digital marketing and client management
• Proven track record of successful digital marketing campaigns
• Experience with major social media advertising platforms (Meta Ads, LinkedIn Ads, TikTok Ads)
• Strong understanding of SEO/SEM principles
• Proficiency in Google Analytics, Google Ads, and digital marketing tools
• Experience with email marketing platforms and automation
• Excellence in client communication and presentation skills
• Team leadership experience

Preferred

• Experience working with franchise businesses or multi-location brands
• Knowledge of franchise marketing compliance and regulations
• Familiarity with local digital marketing strategies
• Experience with CRM systems and marketing automation tools
• Understanding of franchise business models and marketing needs
• Experience in managing six-figure marketing budgets

Benefits

• Unlimited PTO after 90 days of employment
• Professional development allowance