Digital Marketing Manager at Mainland | Chicago, IL | $85K/yr – $115K/yr

Digital Marketing Manager

Chicago, IL (Hybrid)

$85K/yr – $115K/yrMid Level5+ years expFull time

Posted 6 months ago

Job Summary

Drive integrated digital marketing and client management for Mainland, overseeing campaigns, content, analytics, and franchise-friendly strategies.

Own end-to-end digital marketing campaigns across social, email, and content to drive client outcomes.
Must-have: 5-7 years of digital marketing and client-management experience.
Standout: Franchise or multi-location marketing experience.

Job Description

Responsibilities

Digital Marketing & Client Support: Develop and execute integrated digital marketing strategies across social media, email, and content platforms
Create and optimize paid social media campaigns
Manage SEO/SEM initiatives and track digital KPIs
Monitor digital advertising performance and adjust campaigns for maximum ROI
Lead client communications and relationship management
Drive strategic planning and quarterly business reviews
PR & Content Strategy: Develop content strategies aligned with digital marketing goals
Create engaging content for multiple digital channels
Manage social media communities and engage with audiences
Coordinate influencer marketing campaigns

Requirements

5-7 years of experience in digital marketing and client management
Proven track record of successful digital marketing campaigns
Experience with major social media advertising platforms (Meta Ads, LinkedIn Ads, TikTok Ads)
Strong understanding of SEO/SEM principles
Proficiency in Google Analytics, Google Ads, and digital marketing tools
Experience with email marketing platforms and automation
Excellence in client communication and presentation skills
Team leadership experience

Preferred

Experience working with franchise businesses or multi-location brands
Knowledge of franchise marketing compliance and regulations
Familiarity with local digital marketing strategies
Experience with CRM systems and marketing automation tools
Understanding of franchise business models and marketing needs
Experience in managing six-figure marketing budgets

Benefits

Unlimited PTO after 90 days of employment
Professional development allowance

Mainland

Established in 2018, Mainland was born out of a need to transcend the old ideas of storytelling for the 21st century. By combining the storytelling power of industry-focused content hubs and the service delivery capabilities of No Limit Agency, Mainland is poised to redefine content marketing as we know it.

Founded in 2018

Chicago, Illinois, USA

127 employees (19 in marketing)

www.hellomainland.com