Drive end-to-end digital marketing operations for a professional services firm, aligning HubSpot-driven CRM workflows, multi-channel campaigns, and website/UX with BD goals.

• Growth Infrastructure: Lead HubSpot CRM implementation, workflows, automation, reporting, and integrations.
• Campaign Execution: Develop and execute digital campaigns across email, web, SEO, PPC, social, and content marketing channels.
• Website & Analytics: Manage website strategy, content updates, SEO performance, analytics, and user experience enhancements.
• Lead Nurture: Build and maintain marketing automation campaigns and lead nurturing workflows.
• Performance Tracking: Track, analyze, and report on campaign performance, KPIs, lead generation metrics, and ROI.
• Collaboration & BD Support: Collaborate with attorneys, practice groups, and firm leadership to support business development and marketing initiatives.
• Email & Client Communication: Oversee email marketing campaigns and client communication strategies.
• Vendor & Partner Coordination: Coordinate with external vendors, agencies, designers, and marketing partners as needed.
• Brand Consistency: Ensure brand consistency across all digital platforms, communications, and marketing materials.
• Industry Trends: Stay current on legal marketing trends, HubSpot best practices, and emerging digital marketing technologies.