Responsibilities

• Serve as an internal point of contact for the external digital media agency, ensuring alignment with business objectives, brand standards, and campaign timelines.
• Monitor campaign performance, budgets, and pacing across Google Ads, Meta, and other paid platforms; flag anomalies and recommend optimizations.
• Collaborate with the agency to devise new campaign concepts, audience strategies, and creative testing plans.
• Partner with internal stakeholders to identify and reduce invalid traffic and click fraud.
• Assist with loading/scheduling Social Media posts into HubSpot.
• Help monitor community management, ensuring that users needing assistance are routed to the proper team(s) internally.
• Audit and optimize landing pages tied to paid media campaigns, improving conversion rates through A/B testing, UX improvements, and messaging alignment.
• Analyze user behavior data (GA4) to identify drop-off points and recommend improvements.
• Collaborate with web development to implement landing page changes and ensure tracking accuracy.
• Help manage day-to-day HubSpot operations including contact management, list segmentation, lead scoring maintenance, and lifecycle stage integrity.

Requirements

• 4–7 years of experience in digital marketing, with demonstrated expertise across paid media, CRM/marketing automation, and SEO.
• Hands-on experience with HubSpot Marketing Hub (workflows, lead scoring, list management, reporting). HubSpot certifications are a plus.
• Working knowledge of Google Ads, Meta Ads Manager, and campaign performance analysis.
• Proficiency in Google Analytics 4 (GA4) for performance monitoring and reporting.
• Experience managing or collaborating with external digital agencies.
• Strong analytical skills with the ability to translate data into actionable recommendations.
• Excellent project management and organizational skills; comfortable managing multiple priorities simultaneously.
• Clear, professional communication skills. Able to present findings and recommendations to leadership.

Preferred

• Experience in a B2B or B2C2B marketing environment, ideally in manufacturing, building products, or home improvement.
• Familiarity with CRO tools and methodologies (A/B testing platforms, heatmap tools).
• Experience with DAM platforms and asset taxonomy/governance.
• Exposure to marketing attribution, offline conversion tracking, or data integration workflows.

Benefits

• Medical, dental, and vision coverage
• 24/7 telehealth and wellness resources
• Personalized benefits advocacy and support
• Expert second opinions and access to leading specialists
• 401(k) with a 50% company match up to 6%, and financial protection benefits
• Flexible PTO and 11 paid holidays
• Mental health, family care, and financial wellness resources